MBIS4008 Business Process Management Essay 1 Sample

Sample MBIS4008 Business Process Management Essay 1

Assessment Description

Students are required to read the following scenario and prepare the lab accordingly.

The Scenario of the business:

AEL SEAFOOD ENTERPRISES (https://www.aelsfd.com/) is committed to provide the highest quality of frozen and fresh seafood.

Business Case Scenario: AEL SEAFOOD ENTERPRISES

1. Overview:

AEL Seafood Enterprises sources and supplies high-quality frozen and fresh seafood from oceans, seas, lakes, and specialized farms around the world. The company manages the entire seafood supply chain, including health inspections, quality classification, processing, packaging, pricing, marketing, and sales.

2. Supply Chain and Quality Control:

• Sourcing and Receiving:

o AEL forms partnerships with fishing companies, fish farms, and independent fishers across different regions.

• Health Inspections:

o Random batches of seafood are sent to labs for health checks to ensure they meet safety and quality standards.

• Quality Classification:

o Based on health inspection results and internal checks, seafood is categorized into four quality levels: Excellent, Very Good, Good, and Okay.

3. Processing and Packaging:

• Factory Operations:

o Cooking, Packing, and Freezing: Seafood is processed in AEL’s factory, where it is cooked, packaged, and frozen using advanced methods to preserve freshness and quality.

4. Pricing and Financial Management:

• Pricing:

o The pricing department adjusts prices based on seafood quality, market demand, and supply chain costs.

5. Marketing and Sales:

• Marketing:

o AEL uses marketing campaigns to target different customer groups with seafood of various quality levels.

Sales:

o The sales team builds relationships with wholesalers, retailers, and direct buyers.

6. Additional Considerations:

• Sustainability:

o AEL promotes sustainable fishing practices and works only with suppliers who follow environmental standards.

o They also invest in sustainable aquaculture and eco-friendly packaging.

• Technology Integration:

• Research and Development (R& D):

o The company invests in R&D to improve seafood processing, create new products, and enhance quality control.

7. Execution of the Scenario:

• Initial Steps:

o Secure contracts with suppliers from different parts of the world.

• Operational Flow:

o Receive seafood, perform random inspections, and classify products.

By implementing this business model, the company can ensure a high standard of quality and safety, maintain competitive pricing, and effectively market and sell their seafood products to a wide range of customers.

You have to write only session 1 & 2

Solution

Reflection

Figure 1: Process Architecture for AEL Seafood Enterprises
(Source: Self-created)

The process architecture is designed for the company, AEL Seafood Enterprises which defines various process and functional areas of the organization. I have learned from my season about the process designing approach. This involves the identification of the process factors that are applicable to the construction of the overall process of an organization. I also learn the phases of this process which involves multiple elements. I use the example concept of the process architecture for designing the overall process architecture of the target company. In this case, the phases define three major phases such as Phase I: Management, Phase II: Process, and Phase III: Support. Each phase has some functional elements that are applicable to the construction of the internal growth of the company. The support phase defines the marketing, sales, sustainability, development, and research sections. On the other hand, the processes phase defines the processing, pricing, and packing sections. The management phase defines the elements such as the receiving as well as the sourcing process, the health inspection process, and quality inspection for the assignment helpline.

Figure 2: Value chain for AEL Seafood Enterprises
(Source: Self-created)

The value chain of the AEL Seafood enterprises defines the flow of the process and their connectivity. For this design section, I was implementing the processing modeling concept which highlights various stages of the process. This defines various elements in various stages. The value chain modeling example diagram is applicable to configure this value chain structure of the organization. This defines the key determining factors that are applicable to the business execution process. This defines the section of various factors that are linked with each other and constructs the value chain model (Antràs, and Chor, 2022). The evaluation defines the inbound logistic section which is connected with the processing and packing operation. This is also connected with the services CRM. The processing and packing operation is connected with the distribution and outbound logistics services. On the other hand, this distribution and outbound logistics service is connected with the marketing and sales section. The services CRM, and Marketing and sales sections are combined together to construct the support activities of the company.

Figure 3: Process diagram
(source: self-created)

The process diagram is designed by using the concept of the process architecture, and process modeling. This defines the evaluation of the key determining parameters which highlights the process of the target company. This defines the interlinkage between various work processes. The factors are interconnected with each other to demonstrate the supportable elements of the section. The first section is the identification of the sources of the seafood. This is connected with the supply chain section for the quality inspection of the seafood. The next process is the packaging of the seafood which is then connected with the competitive pricing analysis process. The promotion of the seafood determines the sales and marketing part which is one of the points of the execution of the business evaluation. This then goes to the sustainability section which highlights R&D and also the technological support section. The final section is the selling section which highlights the selling of the seafood through various mediums or channels.

Figure 4: BPMN Model
(Source: self-created)

BPMN modeling is one of the main approaches for the construction of the business data process using the model. This introduces various notations that I learned from my season. This defines the involvement of the various shapes which define various elements of the model such as activity, start, gateway, end, and sequence flow (Bachhofner et al., 2022). I also implement the knowledge and symbols of XOR, AND, and other gates. Using the example BPMN model diagram I have constructed this BPMN model for the organization AEL seafood enterprise. Here the square section defines the activities, start, and the end sections are defined by using the circular section, the triangular section defines the gateway section, and the arrow part defines the sequence flow part. This model defines the order initialization, and order processing section which highlights multiple conditions, gateway, logical factors, and so on. This also defines the order reject section and the condition of that. It highlights the confirmation of the order, and the processing of the order to reach the final section of delivery. This involves packaging, and a quality check process before delivery to the customer.

Figure 5: Process classification network
(Source-self-created)

The process classification network is constructed using the concept of data flow modeling. This defines the involvement of the process flow diagram which highlights the connectivity between various elements. This section introduces two major parts such as operating process, and management and support service. The operation process defines the phase-wise execution which highlights the finding of the construction of the product, quality checking of the product, packing of the seafood products, implementation of the best suitable pricing, and marketing campaign to sell the products in the market. On the other hand, the management, and support services define some elements such as developing the sales relationship, sustainable, and eco-friendly approach, technological evaluation, and the involvement of the R&D for upgrading the quality of the seafood. This defines the management approach with the supportable services. The services are implemented to upgrade the quality of the work process. On the other hm the operation process defines the configuration of the seafood product.

Figure 6: Level 1 Process hierarchy
(source: self-created)

The level 1 process hierarchy defines the hierarchical determination factors of the overall company. I use my seasonal knowledge regarding the process of the construction of the level 1 process hierarchy. This defines the lower to upper section of the organizational factors which are implemented for the base of the evaluation. This defines the lower section which is the identification of the seafood sources section. After that, the supply chain quality and visibility of the inspection of the seafood take place. The next part is the packaging part of the seafood which is implemented to store the seafood in a proper way. The competitive pricing approach is implemented for the labeling of seafood products. The next part is the promotion of the product in the market. This defines the next section which highlights the implementation of practices, R&D, and technological support section. The final section is the selling of the food section to the market which is the topmost part of the level 1 process hierarchy.

References

Antràs, P. and Chor, D., 2022. Global value chains. Handbook of international economics, 5, pp.297-376.
Bachhofner, S., Kiesling, E., Revoredo, K., Waibel, P. and Polleres, A., 2022, July. Automated process knowledge graph construction from BPMN models. In International Conference on Database and Expert Systems Applications (pp. 32-47). Cham: Springer International Publishing

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Sample MBIS4008 Business Process Management Essay 1

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