Sample BUS6001 Business Strategy Management Assignment

BUS6001 Business Strategy Management Assignment Sample

In this company each group needs to identify and explain about an issue in business strategy management and offer solutions/recommendations. For explaining the issue in business strategy management, you will need some data/information. You can investigate a real-life case from an organisation. But you need to discuss with your group members and select and collect data from the organisation. We will not assign you to an organisation. You must discuss your choice of company with your lecturer by providing a verbal or written rationale for choosing a particular company. Your lecturer needs to approve your choice of company in written format.

However, if you feel, it would be difficult to collect data/information from a real organisation, you can collect data/information from secondary sources from online, company's annual reports or related business strategy management articles and news. You need to consider a single but significant issue. Don’t consider multiple issues as it will degrade the quality of work. You need to consider yourself being a consultant helping with the issue. We are looking for creative solutions proposed by groups

Examples of issues could be:

• Strategic change

• Strategy and organization planning

• Collaborating to compete

• Competitive forces shape strategy

• Emerging technology and strategy

• Strategic positioning

Students will need to collect data from actual organisations and/or secondary sources. Valid sources for obtaining such data may include:

• Visits to the case company and interviewing key personnel (if you choose to do this, interview questions should be included in appendices).

• Secondary data from online (it should be reliable and valid online data sources such as data from other research publications, databases and so on. (WIKIPEDIA is not

a suitable one)

• Company’s annual/quarterly reports.

• Related business strategy management articles and news. 

Solution

Introduction

Strategic Positioning is known as a business-based strategy in which the organization could lead make a differentiation of itself from all its competitors which could be done by creating a better value associated with its customers. This is the one that could help in making a competitive advantage when compared to other companies of similar aspects that could lead to an increment in profits for the company. Strategic positioning could easily work with traditional sales strategies that include, making improvements to the quality of the product and hence creating processes that are time efficient. The presented report would discuss the strategic positioning of the company. One of the largest food retailers in the Unified Realm is ASDA Group Ltd. The company's retail locations offer a wide range of goods, including food, apparel, housewares, books, music, and recordings. In its arsenal, ASDA has about 259 stores with an average size of about 42,000 square feet and some with a larger footprint of 100,000 square feet. The company was acquired by Wal-Shop Stores Inc. in 1999 when it was still known as a dairy combination. As directed by its new company, ASDA has been expanding its shop locations with pharmacies, opticians, gems, and photography departments. This would help in determining all the aspects of the company and hence lead to knowing what could be done to make relevant improvements to it. Qualitative methodology is used to gather information regarding the ASDA collected which could lead to making improvements and hence lead to the growth of the organization in the end. Many research papers are analyzed that has the information of strtegic positioning and how it improves the organization services.

Literature Review

The importance of positioning is typically strongly rooted in advertising literature, particularly when the focus of the investigation is on goods as well as brand leaders. The positioning of crucial showcasing, such as division, focusing on, situating, and advertising strategy, is emphasized in readings on advertising. Effective positioning distinguishes the main brand from its competitors, caters to customer needs, and improves customer loyalty and brand value. Situating is thought to affect a company's long-term competitive edge when done properly. First, great majority of positioning techniques used in B2B settings take place at business level, and brands frequently emphasize firm-level attributes like reliability and ability. Second, in B2B marketplaces, there are a lot of more one-on-one interactions between buyers and sellers, which emphasizes the need for a deeper comprehension of positioning approaches with important capabilities. Third, most positioning typologies has developed with an emphasis on studies and public relations activities, that might not be entirely applicable in B2B markets (Fuertes, et.al., 2020).

The process by which a company generates market knowledge distributes that knowledge to key departments within an organization, and then takes actions based on that understanding is referred to as stock markets. Due to concerns regarding the responsiveness of market orientation conceptual frameworks, subsequent research suggested that proactive and adaptive development should be used to handle market trends. Brand positioning is understood to be the practice of organizing a company's product (or contributions) to have a clear place in the clientele's identities. According to author, situating involves "doing different activities from opponents or completing comparison exercises in different ways." Draw attention to the fact that the discussion of positioning has been limited to activities linked to publicity and research (Iyer, et.al., 2019).

The extent of situating ought to be considered comprehensively enough to incorporate the association-wide cycles expected to create and impart a company's personality to its clients and distinguish three degrees of conversation on situating: idea, tasks, and methodology. creator adopts an interaction-situated strategy toward creating and dealing with the association's situating practice. Taken together, these researchers comprehend brand situating as an expansive thought that includes exercises equipped for making genuine or saw benefits for brands in the personalities of expected clients. At the end of the day, situating is market-based hierarchical capacity that can furnish firms with a benefit at commercial center. As is standard in B2B trade writing, the author urges B2B enterprises to employ theoretical factors like trust and ability as a foundation for differentiation. Emphasize service quality and interconnections as the cornerstones of the public perception of contemporary help corporations (Clegg, 2019).

Four brand positioning strategies are identified for B2B administration companies that aim to create connections and capacities for high-quality administration. Additionally, the creator discusses how to create B2B brand positions while considering brand character, which revolves around implementation, sensation, and plausibility. First, a shock may have a significant impact on crucial circumstances inside a sector by differently affecting the profit from speculating on these positions, but without altering consumer segments. For instance, the surprise of a new appraisal of luxury vehicles may inspire businesses to change their fundamental stance and adopt a new one. Second, a shock, usually a growth shock, may fundamentally devalue a company's structure of capabilities, resources, and information by taking on new positions, upsetting the marketplace, and inspiring numerous competitors to reposition themselves. Our structure is made with the second, more challenging type of shock as the major priority, even though it is essential for responding to the primary shock. The scant literature on B2B situating techniques suggests that experts are currently unable to look into the origins and results of these methods from the perspective of the organization. The relationship between the association's philosophy, positioning procedures, and brand implementation has hardly ever been studied (Argyres, Mahoney, and Nickerson, 2019).

The current investigation, which is situated in a B2B environment, examines how market orientation types (PMO and RMO) are connected to Mint burg’s situating techniques and how this influences brand performance. When a company wants a proactive overall market, it will strive to identify and address unmet and latent customer needs in market. Firm will need an economy, and explorative learning culture to identify ignored needs. PMO forces the company to hunt for solutions to problems that not even the actual clients are aware of. The company will likely employ establishing approaches that are acceptable for the PMO philosophy and related skills of the organization. When important guiding principles and an organization's internal strategy align, businesses are better positioned to achieve their goals. If there is a conflict between important directives and company tasks, it could lead to serious chaos and reduced levels of unmistakably competitive advantages (Hanelt, et.al., 2021).

When a company wants a proactive overall market, it will strive to identify and address unmet and latent customer needs in market. Businesses will need an economy, and explorative learning culture to identify ignored needs. PMO forces the company to hunt for solutions to problems that not even legitimate clients are aware of. The company will likely employ establishing approaches that are acceptable for PMO philosophy and related skills of the organization. When important guiding principles and an organization's internal strategy align, businesses are better positioned to achieve their goals. If there is a conflict between important directives and company tasks, it could lead to serious chaos and reduced levels of unmistakably competitive advantages (Mölk, and Auer, 2018).

Methods

Sources of data/information

Data is known as a crucial aspect when data analysis is being done for the research process. Data is known as a collection of facts that are unorganized while associated with numbers from several present sources. The sources of data that are associated could be associated differently that depends on the needs of the research. Data analysis as well as interpreting data is known to be based on gathering data that is being done from different sources. There are several sources of data from which it could be collected and then analyzed in an effective way to yield better results. Sources of data could be physical as well as digital in which information could be stored using a table, objects as well as other formats of storage (Hock-Doepgen, et.al., 2021).

Data is associated with information that could be analyzed to make certain business-based strategies that could be done with some developing technologies that could lead to collecting various types of data. It is observed that the business in current times is being relied on the use of data and data analysis is performed. Any business could lead to derive some meaningful patterns that could be done from non-traditional data sources that have an edge over its competitor (Cohen, 2018)

Data is known as an aspect that could be gathered from basically two sources that includes, internal as well as external sources. The information that is being collected from the internal sources of data is known as primary data while the information that is gathered from outside sources is known as secondary data. When data analysis is being done it is observed that it could be done by using primary as well as secondary sources of research. A data source is associated with one that could refer to the statistical facts as well as other non-statistical facts that a researcher or the data analyst could perform work on any research. Data could be gathered while origins like statistical as well as census. The sources of data from which the data could be taken include:

• Statistical data sources: These sources of data are known as surveys or any other statistical reports that could be used for official purposes. In this people could be asked different kinds of questions that could be qualitative as well as quantitative in nature. Qualitative sources of data are the ones that do not use any numbers while quantitative data uses numbers.

• Statistical data related to ASDA corporates is as shown below:

• Asda is a British supermarket chain and subsidiary of Walmart. Asda is the second largest supermarket chain in the UK with a market share of 16.9% in 2019. In 2019, the company recorded total revenue of £21.7 billion and operating income of £527 million. Asda’s parent company, Walmart, reported total revenue of $514.4 billion and operating income of $21.8 billion for the same year.

• Census data sources: This method of data sourcing is the one that takes the data from eth census reports that were published earlier. It is known to be the opposite of statistical surveys. The census method could examine all the parts of the population when the research process is being performed. This data is being collected over a certain time which is known as a reference time while it could be analyzed at last to conclude at the end (Statistical Language - Quantitative and Qualitative Data 2015).

Data showing daily sales of a product profile in a store is as shown below:

Type of data (qualitative or quantitative)

Data is associated as a broader aspect that could be associated with qualitative as well as quantitative data. It is seen that it could simplify the process of data analysis that could be associated with two methodologies, qualitative as well as quantitative data. These data types are known to be different from each other but help in effectively analysing data.

Qualitative data is associated with a non-statistical kind of data that is known to be unstructured or semi-structured. Qualitative data is associated with one that cannot be measured or counted. It is associated as one that is descriptive while could be expressed in terms of language and not numerical values indeed. It is also the one that could lead to describing certain characteristics that could be associated with the traits of the research being conducted (Qualitative vs Quantitative Data – What’s the Difference? 2016).

The data that is being collected is not necessarily measured using hard numbers that could be used for the development of graphs and charts, but they could be categorized based on properties, certain attributes as well as other associated identifiers. Qualitative data is known to be giving answers in the research to the questions like why the research is being conducted. The generation of data that is being done from the qualitative research could be used to make theorization, make relevant interpretations as well as the development of the hypothesis in the end. Discussion of the qualitative data could help in knowing certain specific objects and characteristics associated with them. Qualitative data is associated with one that could be derived more readily by making the qualitative analysis being done on the information that is being provided (Oduwusi, 2018).

Qualitative data is associated with one that could be gathered using interviews, surveys as well as observations.

• Interviews: Interviews are associated as one of the great ways that could help to know how people feel about any kind of topic or research that is being conducted. It could lead to providing an interview transcript that could be analyzed more efficiently.

• Surveys or questionnaires: These are the ones that could be used for the gathering of qualitative data. Collection of the data that could be used for the target audience could lead to knowing about the survey in which they could select all their answers more easily.

• Observations: It is the method that leads to conducting feedback that is being left by people or knowing all their reviews about the product or research being done.

Qualitative Data related to ASDA corporates

1. Company Culture: Asda is known for its strong commitment to providing an inclusive, diverse and supportive workplace.

2. Employee Satisfaction: According to surveys, Asda has consistently ranked high in employee satisfaction.

3. Corporate Social Responsibility: Asda has an impressive corporate social responsibility program that focuses on sustainability, community engagement, and health and safety.

4. Leadership: Asda's executive team is renowned for its commitment to innovation and customer service.

5. Innovation: Asda is constantly looking for new ways to improve its services and products.

Another type of data that could be used for making a relevant kind of research is known as quantitative data. Quantitative data is associated with statistical data that is structured in nature that is it could be associated to be rigid or defined in nature. Quantitative data is associated as one that could refer to any kind of information which could easily be quantified it is the one that could easily be counted or measured while given a specific numeric value (Goyal 2021).

This type of data is associated as one that could easily be measured using values and numbers associated with it which makes it suitable for the data analysis performed. This type of data could be used for exploration purposes while it is associated to be concise as well as providing close-ended results.

Quantitative data could be generated easily by measuring or making counting the entities associated or either by performing certain calculations. The methods that could be used for quantitative data collection include:

• Surveys and questionnaires: This method is associated with one that could be used for gathering a larger quantity of data.

Various surveys including these questions were carried within company to analyze company’s culture:

1. What is Asda's corporate strategy?

2. What are Asda's core values?

3. What is Asda's approach to corporate social responsibility?

4. How does Asda measure its success in terms of corporate performance?

5. What are the key elements of Asda's corporate culture?

6. What are the key challenges facing Asda's corporate structure?

7. How does Asda ensure a successful corporate governance system?

8. What is Asda's vision for the future of its corporate operations?

9. What initiatives is Asda taking to ensure a sustainable corporate future?

10. How does Asda promote diversity and inclusion in its corporate environment?

• Analytical tools: It is observed that the data analyst could use some specific tools that could be used for gathering quantitative data from several available sources.

• Environmental sensors: A sensor is known as a device that could lead to defects in the changes that are being associated with the surrounding environment while could send all the information to another electronic device like a computer. This information could be associated with one that could easily be converted to some numbers that could provide a continuous stream of quantitative data (Goyal 2021).

• Manipulation or pre-existing quantitative data: It is being seen that researchers and analysts could easily generate some new quantitative data that is being done by performing statistical analysis or making calculations on the existing data

The usefulness of the collected data

Data collection is known as a systematic approach for best assignment help that could help in collecting the information from several sources available while lead to provide insight as well as answers that could help in the evaluation of the outcomes. Data collection is known as a process that could lead to gathering only quality information that could easily be analyzed while being used for supporting all the decisions on the provided pieces of evidence. The data that is being collected could help in the gathering of information that is being done in a measured and systematic way which could ensure accuracy and hence facilitate the data analysis method. Data that is being collected is required to be neutral, Quality as well as credible. The data analysis being done could help in giving real insight and guide it is free from any kind of errors, or loopholes present.

The data that is being collected is known to be useful as it could lead to:

• Empower to make an informed decision: It is known that data is associated with knowledge. Data that is being disposed of could lead to making a better position to make a good decision and hence advantage for the coming opportunities. The presence of good data could also lead to justification while giving evidence that could be used for making decisions that could help in moving forward indeed.

• Data could be used for identifying problems: It is being seen that data has a changing nature associated with it due to changing climate of the business and society that leads to the inefficient running of ASDA corporate. The use of good data could lead to insurance of all the significant problems early and hence take relevant actions on it.

• Data could be used for developing theories: Data could be used for identifying short-term problems while could also lead to providing some of the tools that could be used for developing theories which could then be used for making models that could be used for visualizing different things happening in the ASDA corporate (Sullivan, Thomas, and Rosano, 2018).

• Data could be used for backing up arguments: It is observed that making some of the positive changes to the ASDA corporate could be associated as challenging as all the associated people might not get agreement on the same point. The use of data could be done to make better decisions that could lead to continuing with the idea forward.

• Data could be used for making strategic approaches: the data collected could lead to an increase in efficiency that could eliminate any doubt present. Successful organizations could lead to making some short-term and long-term strategies that need some resources while prioritizing the essential aspects required to move forward.

• Data could help in finding the process: Funding is associated as crucial to achieving desired outcomes as it is data-driven while ASDA corporate must establish some practices that are based on certain evidence and hence develop some system that could collect and hence analyze data (Spyropoulou, et.al., 2018).

• Data could be used to know everything is in place: Data could be used for knowing the problems and inefficiency associated while leading to know the strength and hence implement it to the organization successfully. This could help in knowing the tools and strategies used for assisting the programs in some areas that are not being considered or seen before.

• Data could be used to save time: The presence of data collection could lead to saving a lot of time for ASDA corporate. There is no requirement of going back to back again to retrieve the same data. The use of a smart system could lead to gathering and displaying data that is easier to be accessed and hence navigate which could lead to saving a lot of time for everyone associated with the system.

• Data could be used to make returns to the assets: data could be used to make relevant strategies and hence provide the best to the organization. The use of evidence could lead to providing that making a collection of data that could lead to maintaining a schedule and hence inspection regularly that could improve the usability of assets over a while for ASDA corporate.

• Data could be used for improving the quality of life: Accessing good data could help in the improvement of the quality of life of people who are being worked in an organization and the people that are being supported by the organization. Data collection could lead to measuring all the situations in a correct measure that could help in making appropriate actions that could lead to making less amount of frustrations as well as complications for all the levels of the process and hence lead to improve the quality overall (Qualitative vs Quantitative Research 2020).

All these are associated with usefulness associated when data is being collected for the organization the data is being collected which could lead to making improvements and hence lead to the growth of the organization in the end.

Case study, findings, and analysis

The estate is configured in a variety of ways, from our largest Supercentres and Superstores to our smaller, more cosy General stores. They also have dedicated ASDA Living outlets all around the UK. Supercentres are our largest stores, offering customers broad selection of food, George, and non-food items. These stores are frequently supported by organisation offers and a long list of services, like banks, photo printing experts, and cleaners. The largest store, measuring more than 100,000 square feet, is in Milton Keynes. Superstores make up most of the stores in the network and are the most common arrangement. Superstores have a sizable new food selection that is located beside a pharmacy, an optometrist, a larger George, and non-food options. Each store aims to solve the problems of the neighbourhood it serves (Company Facts 2016).

Supermarket is associated as one of the processes that could help in making the world better. It could help in powering the solution which could be to keep the world associated with Supermarket easier and moving at a great pace. A solution that could lead to making the entire world connected is to make it efficient as well as rewarding for Supermarket as businesses to be one. The company is known to be one of the world's top companies that have a team of professionals associated with them. The mission associated with the company is to power a better journey that could use some better technologies that could be used for developing solutions for the clients. The company is known to be committed to helping global Supermarket to make a positive impact that could be associated with communities that are associated around the world.

The company is known to be using the strategic positioning that is associated with a business strategy in which an organization could easily differentiate itself from the competitors by making a better value to its customers. This could help in making a competitive advantage that is associated with other companies and hence leads to making a profit for the organization. The strategies that are being used for the same include:

• Cost leadership: This is associated with one strategy that could be used for establishing a lower price for a specific product that is part of the industry. The lowest price that is being set for the company is apart from the competitors which could lead to attracting more and more customers. It is being seen that other businesses could lead to adjust all the prices which could lead to maintaining competitive pricing more easily.

• Differentiation: This is the business strategy that is being used for premium products. This includes making effective marketing to the customers that could pay a higher amount of price that is being perceived for products or experiences. This could lead to making improvements in the quality, giving customer services, or making an increment of the social status indeed.

• Making a focus on Niche markets: This strategy is associated with one that could lead to making a market rival companies that might not sell and hence provide specialized services that could lead to the creation of a product for consumers of ASDA corporate.

Conclusion

Strategic positioning is one of the strategies that could provide a company with new direction while making differentiation from its contemporary, making a clear goal by initiating a new direction used for strategic positioning while making effective decision making. The presented report here discussed the company ASDA and the change of strategic positioning. Strategic position includes discussions it takes regarding the type of product it provides in the supermarket to compete in the market with similar companies’ products. Strategic positioning in the ASDA group pvt. result in reduce business cost and increase the revenue. For future work Another related question examines the potential effects of positioning and marking on B2B interactions, specifically the effect of positioning on the development of administrative tools. Finally, even if Mintzberg's typology is Suitable for B2B situations, there is still room for improvement in the field of emotion-based positioning types.

References