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PRJ5106 Research Methodology and Data Analysis Research Report 3 Sample

Assessment 3:

Research Design

Identifying appropriate research design and methods to achieve the research objectives.

Assessment 3 Detail

Students need to identify appropriate research design and methods to achieve the research objectives. Provide adequate references to the research studies which used or discussed the proposed research design, using Harvard Referencing. Please note, websites are not acceptable resources for the purpose of the assignment.

Solution

Research Design

Introduction

Within a dissertation or research proposal, the application of a proper research methodology plays a critical role. According to Pandey and Pandey (2021), research methodology describes proper methods, approaches as well as designs while detailing the highlighting throughout the study. For Assignment Help, by including suitable research methodology, the respective authors can be able to justify the choices of each approach taking into account along with their practical applicability.

Research Philosophy

Research philosophy is generally represented as a vast topic, associated with the assumption of the given research topic. As per Abu-Alhaija (2019.), research philosophy idealizes the nature of the study as it deals with developing knowledge. In order to idealize or shape the assumptions of research in a specific way, the learner needs to address research philosophy accordingly. Since there are three types of research philosophy including positivism, pragmatism and realism, however, in this particular research design plan, realism research philosophy shall be taken into consideration. Following that, realism research philosophy is dealing with the assumption while developing knowledge through a scientific approach (Bianchi, 2021). Since the chosen topic is reciprocated human experiences as well as contributions of social media and hence, the study needs to capture the potential respectively.

Research approach

According to Snyder (2019), the inclusion of a research approach primarily deals with the aspect of relevance of hypotheses within a particular research study. The research approach is segmented into a few aspects including deductive, inductive and lastly, and abductive approaches respectively. In this study, the deductive research approach shall be taken into consideration. This is because the inclusion of the deductive approach helps the learners and /or authors to develop a concerning the existing theory, followed by designing a research strategy to test the hypothesis accordingly (Patel and Patel, 2019). Since the present study reciprocates the proposed relationships between the mentioned aspects including social media contribution and business performance, hence, the deductive approach will imply methods of data collection as well as data analysis concerning qualitative and quantitative concerns in particular.

Research Design

Within a research methodology, the research design is often classified as a framework to make the right choice between quantitative and qualitative research methods respectively (Al-Ababneh, 2020). Hence, the research design is called a master plan to conduct a research project along with the most authentic explanation. In this given study, conclusive research design shall be taken into account to idealize the findings, used for decision-making. In addition to this, since the study evaluates the contribution of social media on business performance and hence, a conclusive research design shall be able to test the hypothesis and relationships of variables accordingly.

Research Strategy

In order to conduct the present study, the inclusion of a random probabilistic sampling strategy seeks much attention. According to Patel and Patel (2019), a random probabilistic sampling strategy helps the learners and /or authors select the samples or members randomly. Following that, this significant approach, in turn, can strengthen the concerns of subjective participation, especially in the data collection process. Apart from this, to gain flexibility throughout the data collection process, the learner also shall consider the multistage sampling method. This type of sampling method will help the study to generate greater flexibility, especially at various levels respectively.

Data Collection Method and Tool

The chosen process is known as one of the most significant ones as it helps the respective study with properly collected data from all the relevant sources. Following that, the data collection method is divided into two segments including primary and secondary. The primary data reciprocates the responses, especially from live respondents whereas the secondary data includes already published information (Greening, 2019). Since the chosen study is reciprocated human experience as well as contributions of social media and hence, the study needs to capture the potential through both primary and secondary data. Hence, in this regard, the primary qualitative and secondary thematic analysis will be taken into consideration accordingly.

Sample Size

In order to collect the data, especially from the respective resources, it requires authentic sources accordingly. Since the chosen study includes primary qualitative data and hence, in this regard, 5 to 7 organizational managers shall be considered as participants, especially during the interview sessions. On the other hand, the study also gives much focus on the secondary data and hence, peer-reviewed journals, authentic magazines, books, and reliable online sources will be involved respectively.

Data Analysis

The inclusion of proper data analysis helps the learners and /or the authors to achieve the research objectives respectively. Since the chosen research is dealing with the primary qualitative research approach, hence, in this regard, the learner will be able to identify the common patterns of the involved variables within the responses. In this regard, the learner shall ink research findings to hypotheses with the help of analyzed qualitative data respectively. On the other hand, the study also involves secondary data and hence, in this regard, the thematic analysis shall be the ideal one. By incorporating thematic analysis, the research study can generate greater flexibility while testing the hypothesis and relationships of variables accordingly.

Ethical Consideration

In this regard, the learner will be maintained a few ethical considerations which are discussed in the following section

- The research participants should be voluntary participants while proceeding with the interview sessions
- In this regard, there should be the maintenance of mutual respect for research participants for dignity.
- The participants shall perform the interview by signing the consent form accordingly.
- The study will also be ensuring the viewpoints of every participant

- An adequate level of confidentiality shall be prioritized in the given research
- The anonymity of individual participants shall be ensured in the study
- The study will also include the Data Protection Act (2018) to maintain transparency accordingly.

Summary

Since the chosen topic is reciprocated human experiences as well as contributions of social media and hence, the study needs to capture the potential respectively. Hence, a conclusive research design shall be able to test the hypothesis and relationships of variables accordingly. In order to gain flexibility throughout the data collection process, the learner also shall consider the multistage sampling method. Furthermore, the chosen study is reciprocated human experiences as well as contributions of social media and hence, the study needs to capture the potential through both primary and secondary data.

Reference list

 

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