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DATA4300 Data Security and Ethics Case Study 1 Sample

Assessment Description

You are being considered for a job as a compliance expert by an organization and charged with writing recommendations to its Board of Directors’ Data Ethics Committee to decide on:

A. Adopting new technology solution that addresses a business need, and

B. The opportunities and risks of this technology in terms of privacy, cybersecurity and ethics

Based on this recommendation you will be considered for a job at the company.

Your Task

• Choose a company as your personal case study. You must choose a company which starts with the same letter as the first letter your first or last name.

• Complete Part A and B below:

1. Part A (Case Study): Students are to write a 700-word case study and submit it as a Microsoft word file via Turnitin by Monday, Week 6 at 10:00am (AEST) (Before class)

Note: Completing Step 1 before Step 2 is crucial. If you have not submitted Step 1 in time for your in-class Step 2, you must notify your facilitator via email immediately to receive further instruction about your assessment status.

2. Part B (One-way interview): Students need to be present IN CLASS in Week 6 where the lecturer will take them through how to record a one-way interview based on their case study.

Assessment Instructions

PART A: Case Study (20 marks)

You are being considered for a job as a compliance expert by an organisation and charged with writing recommendations to its Board of Directors’ Data Ethics Committee to decide about:

a) Adopting a new technology solution that addresses a company need, and

b) The opportunities and risks of this technology in terms of privacy, cybersecurity, regulation and ethics and how this affects the viability of the technology.

Your answers to the above two questions will be presented in a case study which will be considered in your job application. See suggested structure below:


Chosen Company and New Technology Solution

The chosen organisation is Pinterest. Pinterest is a well-known American company which offers the users to share and save image, creative portfolios, and generates aesthetic ideas, as well as it also offers social media services to the designers enabling the discovering of ideas and images (Pinterest, 2020). For Assignment Help, The company acquires the data of millions of its users, which makes it vulnerable to data thefts. As a compliance expert, my recommendation for technology solution to the Board of Directors’ Data Ethics Committee of Pinterest is Artificial Intelligence. AI is a booming technology which has a potential of bringing strong changes to the company’s operations, security challenges, and management as well as it enhances the efficiency, improved decision-making, and elevate the customer experience. The use of Artificial Intelligence technology also presents ethical as well as legal challenges which has to be considered carefully.
Below are mentioned the key areas in which the company can enhance its performance-

• Improved decision making- More informed decisions may be made with the help of AI's ability to analyse vast amount of data and derive useful conclusions. A company's strategic choices, discovery of new prospects, and operational optimisation may all benefit from this (Velvetech, 2019).

• Enhanced customer experiences- AI may help businesses customize their communications with customers, provide more personalized suggestions, and generally elevate the quality of their customers' experiences. This has the potential to boost satisfaction and loyalty among existing customers.

• Better risk management- Due to AI's ability to assist Pinterest detect and prevent vulnerabilities like fraud and cyberattacks. This can help to protect the company's reputation and financial performance.

• Increased innovation- AI has the potential to boost innovation by assisting Pinterest in creating and refining new offerings and providing access to previously unexplored consumer segments. This has the potential to aid businesses in competing successfully and expanding their operations (Kleinings, 2023).

Opportunities and Risks of This Technology in Terms of Privacy, Cybersecurity, Regulation and Ethics

AI technology offers several opportunities to Pinterest in order to improve the operations and performance of the company, however it also comes with challenges and risks which has to be addressed in order to ensure its viability. Below are mentioned the key opportunities and risks associated with AI technology in terms of privacy, cybersecurity, regulation, and ethics.
Opportunities of AI

• Personalised user feeds- AI helps in personalising and customising the user’s search recommendations and their feed on the basis of their search history, firstly the technology will collect the data of the users and further run the algorithm which will analyse and set what the user’s preferences are.

• Chatbots availability for customer help 24*7- Artificial intelligence has allowed chatbots to advance to the point where they are difficult to differentiate between real people. In many cases, chatbots are preferable to human customer service representatives. These bots can respond instantly to questions, provide faster service with fewer mistakes, and boost customer engagement (Kleinings, 2023).

• Customer relationship management - In addition to being an effective tool for sales teams, customer relationship management systems represent a significant commercial breakthrough. Despite the mixed results of previous CRM and sales force automation initiatives. Artificial intelligence (AI) has the potential to improve business operations and the quality of service provided to consumers in many ways.

• Intrusion detection- Most cyber defences today are reactive rather than proactive, but AI is helping to change that. By using AI to establish a standard for acceptable network behavior, businesses can better spot irregularities in traffic that may indicate the presence of malicious individuals (Qasmi, 2020).
Risks of AI

• Privacy concerns- Concerns concerning privacy have arisen due to the fact that AI technology gathers and analyses massive volumes of data. In order to secure customer information and remain in compliance with privacy laws, businesses must take the necessary precautions (Thomas, 2019).

• Cybersecurity risks- Artificial intelligence (AI) systems may be vulnerable to cyber dangers like hacking and data leaks. Companies must take strong cybersecurity precautions to guard against these dangers.

• Regulatory challenges- Issues with regulations Businesses have when using AI technology include having to adhere to a wide range of regulations. There may be financial penalties, legal action, and harm to Pinterest's reputation if Pinterest's don't follow these rules (Murillo, 2022).

• Ethical considerations- Issues of justice and equality can come up in the framework of AI usage, including issues of prejudice and discrimination.

• Legal issues- Concerns about legal responsibility arise when AI is used to make judgements that have far-reaching effects on people or corporations (Murillo, 2022).

• Lack of transparency- Decisions made by AI may be less transparent, making it more challenging for people and groups to grasp the reasoning behind them (Thomas, 2019).


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