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BUS5AP Business Application of Analytics Case Study 1 Sample

Assignment Details

Building a Business Case for a Modern Analytics Platform

WEDDING DREAMS has commissioned you as their analytics consultant to draw up a compelling business case that proposes a modern analytics platform, an approach to implementation and the associated governance requirements, while also highlighting the benefits for the organisation and each stakeholder. The accompanying file contains the organisational profile of WEDDING DREAMS, outlining the stakeholder profiles, expectations, and the key notes around the project parameters.

What you are required to do:

- Identify and understand the key elements of a business case

- Review related literature on business cases for modern analytics platforms

- Study the organisational profile of WEDDING DREAMS and analyse the Wedding Planning and Events market

- Compile an original business case that proposes a modern analytics platform focusing on the following areas:

- Scope Definition: What do you expect your analytics solution to deliver and what will it not do.

- Stakeholder Identification: Who are the stakeholders (consider stakeholders not listed in the case study) that will benefit from this proposal?

- Timeline Definition: Leveraging lessons learnt from the Project Management section of this course present the timeline for when WEDDING DREAMS can expect activities to take place, dependencies, resourcing, and milestones.

- Approach to Implementation: What delivery methodology (agile, waterfall or a hybrid approach) will be considered for this implementation and why has this been chosen?

- Change Management: How will you reduce friction within the organisation when deploying the solution and ensure success?

- Project Governance: How do you ensure that project will be governed correctly? Consider governance for risk and the delivery of work (Work Breakdown Structures).

- Benefits Realisation: How will you ensure that benefits have been realised through the delivery of the project?

Solution

Summary

Being a leading wedding events company, the Wedding Dreams intends to implement a comprehensive data analytics platform that will support the growth of the company and enhance operational efficiency. The data can be used to improve operational efficiency and ensure efficient resource utilizations by optimizing processes and identifying cost saving opportunities (Koppaka, 2022). The company will be able to identify the distinct customer segments that helps to design the offers and in market campaigns for the assignment helpline . Predicting peak demand periods and optimizing resources allocation will be easier for the company.

Scope Definition

- The company needs to invest in personalized marketing campaigns and loyalty programs in order to reduce the whip (Pollino, Stafford, and Scott, 2023).

- Interactive power BI dashboards need to be created which will offer real time insights into the KPIs and trends

- The company needs to develop a data driven strategy for successful international expansion (Sheriff, 2024).

Stakeholders

Timeline

Implementation Approach

With combining elements from Waterfall and Agile methodologies, the Wagile method is most preferable for the implementation approach for the Wedding Dreams analytics platform. The project is divided into some distinct phases like requirement gathering, design, development, testing and deployment (Klerk, 2022). Being the combination of waterfall and the agile method, the structured planning helps to mitigate risk and ensure project success (Doshi, Gajera, and Vidani, 2024)

Change Management

The ADKAR model consists of five steps.

Awareness –

The stakeholders need to stay aware regarding the change and benefits of the new analytics platform.

Desire –

There must be desire in the stakeholders to change as well as support the new platform through emphasizing the benefits of the platform (Wan et al., 2024).

Knowledge –

Additionally, the necessary knowledge and skills for using the platform effectively, needs to be acquired by the stakeholders with the help of through training programs,

Ability –

The stakeholders must be able to use the platform effectively which may involve offering technical support.

Reinforcement –

The new behaviors need to be reinforced which can be done by rewards, recognitions and ongoing support (Fagbola, McEachern, and Raftopoulou, 2023).

Project Governance

A WBS can be considered as a process of hierarchical break-down where the project is decomposed into smaller as well as feasible tasks or work package to provide a clear and structured framework for planning execution and monitoring of the project (Leuzinger-Bohleber et al., 2023).

Benefits Realization

- The company needs to calculate the percentage of customers who are loyal to the company overtime.

- Additionally, Wedding Dreams need to invest in surveys and feedback to measure the customer satisfaction levels.

- The financial benefits of the analytics platform along with increased revenue and cost savings needs to be calculated.

Conclusion

Wedding Dreams will be able to make informed decisions along with enhanced customer satisfaction and optimized operations by leveraging data-driven insights. Additionally, some valuable insights will be offered by the platform regarding customer behavior, market trends and operational performance which will help the company to identify the opportunities, mitigate risk and design the offerings to meet the evolving needs of the clients.

References

Doshi, D., Gajera, M. and Vidani, J., 2024. To Study the Consumer Perception Towards Wedding Planners Among Residents of Ahmedabad City.

Fagbola, L., McEachern, M.G. and Raftopoulou, E., 2023. Liminal consumption within Nigerian wedding rituals: The interplay between bridal identity and liminal gatekeepers. Marketing Theory, 23(3), pp.437-462.

Klerk, M., 2022. Dream Guidance: Connecting to the Soul Through Dream Incubation. Hay House, Inc.

Koppaka, S.L., 2022. Data Analytics and Visualization for Virtual Simulation.

Leuzinger-Bohleber, M., Donié, M., Wichelmann, J., Ambresin, G. and Fischmann, T., 2023.

Changes in dreams-the development of a dream-transformation scale in psychoanalyses with chronically depressed, early traumatized patients. The Scandinavian Psychoanalytic Review, 46(1-2), pp.82-93.

Pollino, M.A., Stafford, L. and Scott, A.M., 2023. Counter-hegemonic narratives of white weddings: Brides responses to wedding disruptions during the covid-19 pandemic. Journal of Social and Personal Relationships, 40(8), pp.2466-2487.

Sheriff, R.E., 2024. Driving while dreaming: oneiric automobility. Mobilities, pp.1-19.

Wan, Q., Feng, X., Bei, Y., Gao, Z. and Lu, Z., 2024, May. Metamorpheus: Interactive,

Affective, and Creative Dream Narration Through Metaphorical Visual Storytelling.

In Proceedings of the CHI Conference on Human Factors in Computing Systems (pp. 1-16).

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