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Business Research Project Report Sample


Assignment 4 - the Individual Reflective Journal - is designed to ensure each student is able to document a critical reflection of their personal learning process, as experienced during this unit. Inpreparation for this final submission, it is suggested that you write down your thoughts each week, by making notes each week, so that by the end of the trimester those notes will serve as a reminder of which sections you were challenged by, what you learnt, and how you experienced the learning process.

A significant aspect of the learning journal will be your reflections at each phase of the Business Research Project, i.e. Topic Development, Literature Review, and Methodology BUT your emphasis should be on what you experienced, what challenged you personally, how you dealt with that and what you gained from it. It is NOT enough to objectively summarise what was done. This assignment must reflect and describe your own personal deep learning AND be convincing to the reader

Assignment Structure should be as the following:

1. Based on my personal contribution to the topic selection, problem definition, research question, writing of topic development submission (including team charter, if applicable), how I experienced this, what challenges I faced, and what I learnt from that.

2. Based on my personal contribution to the literature review report, i.e. search process, summarising of relevant articles, designing the outline/argument/structure of the literature review, writing up the literature review, how I experienced this, what challenges I faced, and what I learnt from that.

3. Based on my personal contribution to the research methodology report, i.e. my role in discussions about methods, sampling, questionnaire design, data collection and analysis, how I experienced this, what challenges I faced, and what I learnt from that.

4. Based on my reflections of the total research process, the insights I gained and any issues, struggles, challenges, synergies I experienced, both individually and in the teamwork, how I experienced this, what challenges I faced, and what I learnt from that. 



In this reflective journal, I have reflected on my contribution and learning experience with the development of the business research project. For Assignment Help, The business research project was a group project and we have done the project on the topic “Increasing Demand for online marketing in Retail-Industry of Sydney”. My individual learning experience and contribution in each of the sections and in the overall conduction of the project is discussed in the following four sections.

1. Reflections about Topic identification, Problem definition, Research question

- Learning experience and my contribution

Topic identification is one of the most basic as well as most important tasks for the conduction of any research project; as the direction of the entire project is depend upon a topic that has been selected (Qingsong and Fuhai, 2014, p39(2)). In terms of selection of the topic, our team arranged a team meeting, where it has been decided that every team member will conduct their individual research and come up with a topic along with background research in the next meeting and among all the presented topics by the individual team members, the most valid and feasible topic will be selected for the business project. After selection of the project, every team member makes an effort to conduct the background research on the topic so that the research problem can be identified and the research questions can be formulated as these aspects are necessary for the conduction of any research project. I play a significant role in formulating the research questions based on the identified research problem by the team which is the problems faced by the retail industry of Sydney due to the Covid-19 pandemic and the scope of online marketing in solving the problem.

After the finalisation of the topic, identification of the research problem and formulation of the research questions, the team charter has been developed, where I contribute in the objective segment, and the topic has been approved due to the combined effort of the team.

- Challenges Faced

Selecting a particular topic for the research from a vast range of options was a real challenge I faced. Selecting from alternatives was quite time consuming as well as confusing for me.

- Lesson Learned

In terms of topic selection I have learned that the selection of a research must be stood on certain criterions such as the relevance of the topic in the current situation, the feasibility of conducting research on the topic and the validity of the topic. Considering the present business environment scenario regarding problems in the retail sector of Sydney due to the Covid-19 pandemic and the increasing demand in online marketing, I have done my research and suggested the topic “Increasing Demand for online marketing in Retail-Industry of Sydney” and after evaluating every other presented topic, the team selected this topic for the project.

2. Reflections about Literature Review

- Learning experience and my contribution

The literature review is the section that summarises and synthesises the ideas and arguments of the existing study on the focused research context. An efficient literature review allows the researchers to turn the wheels of the topic and gain as well as provide an in-depth insight of the topic and the overall research context (Hart, 2018, p56(3)). I felt this section of the research quite a tricky task for me, as it requires presenting in such a manner, where the augments of different literature are presented in a continued and consistent manner, which allow the readers to gain interest as well as helps the research to construct a theoretical framework for the undertaken research work.

- Challenges faced

After searching the literature, shorting the relevant ones was felt quite challenging for me, as a large number of articles have been searched by the entire team and I find it quite difficult to shortlist among the search literature. The next process of summarisation of the shortlisted articles was found even more complicated task by me as it requires a complete read of the pieces of literature and summarises the entire thing using few sentences. The next process of summarisation of the shortlisted articles was found even more complicated task by me as it requires a complete read of the pieces of literature and summarises the entire thing using few sentences.

- Lesson learned

From the conduction of the literature review section, I have learnt that the conduction of an efficient literature review requires a systematic approach where tasks needed to be performed in a step by step manner. Firstly relevant literature needed to search focusing on the identified keyword of the research, e.g. for the search process for our research, the most used keywords are, online marketing, online marketing during a pandemic, theories of marketing and so on. Searching the relevant literature is very crucial for an efficient literature review and in turn providing proper direction to the research. Then the shortlisted articles needed to be summarised with patience and finally arrange the main argument of the articles in a continued and synchronised manner.

3. Reflections About Methodology

- Learning Experience and My Contribution

Research methodology is about the selection of the appropriate methodological tools and techniques for the conduction of the research work in such a manner that, the research could able find the answers to the derived research questions (Willmott, 2020, p2(2)). In our project, I was highly involved with the development of the methodology segment and directly make a contribution in the formulation of the survey questionnaire and indirectly helping my team members in the selection of the appropriate tools and techniques for the research. For our project, the mixed method has been used under which the qualitative and quantitative, both type of data is being used for conduction of the research.

- Challenges Faced

For this project, I particularly found the selection of the sampling method a bit complicated as I was unable to determine the best sampling approach for the research. Finally, with the help of my team member, I understand the convenience sampling method and it is suitable for the research, as the research has been conducted among the retail business owner and employees and the respondents are selected based on their availability and willingness to participate in the research.

- Lesson Learned

By involving with the methodology section of the project, I learnt that the selection of the research design must be well-aligned with the research objectives, research problem and research questions so that a systemic and synchronised research work can be conducted which able to generate a reliable result and allow the research to make a vivid conclusion.

4. Reflections About The Research Experience

- Learning Experience and My Contribution

From the research, I gain an in-depth insight regarding the aspect of increasing demand in online marketing in the retail industry of Sydney. I realised the role of external events like Covid-19 in shaping the business environment such the enlarging the scope of online marketing and give a major boost to the transition of demand from off to online mediums. In terms of the teamwork experience, I can say that there were issues regarding coordination, leadership, team roles and many others overall the experience gained from the research is quite satisfactory and it will help me to improve my performance further in future research works.

- Challenges Faced

In terms of team work at the initial day I experience some challenges such as communicating and coordinating the team members, following the leadership, finding the connection with the team and so on.

- Lesson Learned

The entire research project was a huge learning experience for I not only learn the various aspects about the conduction of a research project but also learn to effectively work with a team and maintaining individuality in the team. From the project, I learned the importance of teamwork and effective communication strategy. In the initial days I faced adjustment issues with the other team members but the team effectively solve the problems with the strategy of active communication through offline as well as online meetings which allow the team to focus on its goal and resolve the issues.


In conclusion, it can be said that the research project allow me to gain in-depth knowledge only about the research topic but also about the various aspects of conduction of research from identification of research topic to conduction of the literature review, selection of the research methodology, collection and interpretation of the collected data and deriving the conclusion. 

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