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EDUC1001 Language and Learning in your Discipline Essay 3 Sample

You must use the essay plan that you developed in Assessment 2 and the feedback you received on this plan to write an expository (or explanatory) essay, which explains and presents facts on your topic. It requires you to investigate a topic, evaluate the evidence from the literature, develop your ideas relevant to your topic, and set forth an argument concerning your topic in a clear and concise manner. It includes the following sections (Remember not to use any headings or sub-headings in your essay):

1. Introductory paragraph (usually 10% of total length or 100-150 words)

The first paragraph of an essay introduces the reader to the essay topic. It should create interest in the essay by providing background information and a definition (if relevant); outline the writer main ideas in the order in which they appear in the essay body paragraphs. It should be written in the present tense. The Introduction consists of three main elements: A hook, building sentences, and a thesis statement (including the main ideas to be covered).

1. Hook

The first sentence (or sentences) of an essay should catch the reader attention. It introduces the topic of the essay in an interesting way.

2. Building sentences

After the hook, the following sentences should provide background information to give readers some context about the topic. They should build towards the thesis statement.

3. Thesis Statement

The thesis statement comes towards the end of the Introduction and must have a controlling idea, which states the focus or position on your topic. It is the most important sentence in the entire essay because it presents the purpose of the essay. The thesis statement is followed by the main ideas discussed in the body paragraphs in the same order in which they appear in the essay body paragraphs.

Sometimes the thesis statement and list of topics to be discussed are in the same sentence. A good thesis statement communicates your essay’s position, the context for this position, and the scope of your essay’s supporting paragraphs. It is a decisive statement upon which your entire essay is structured.

2. Body paragraphs (80% of total length or 800 words)

The body of an essay consists of several paragraphs. In this essay, you are required to write three (3) body paragraphs. Each body paragraph explains in detail one of the main ideas expressed at the end of the Introduction. There are three parts to a body paragraph: A topic sentence, supporting sentences, and a concluding sentence.

1. Topic sentence

The first sentence of a body paragraph expresses the topic of the paragraph and provides a controlling idea about the topic. All information in the paragraph supports the controlling idea.

2. Supporting Sentences

Supporting sentences explain and develop the topic sentence. They present logical thoughts, evidence, and explanations supporting the topic sentence.

3. Concluding Sentence

The paragraph ends with a concluding thought on the paragraph topic. It links back either to the topic sentence or the next paragraph.

3. Concluding paragraph (usually 5-10% of total length or about 100 words)

The concluding paragraph ends the essay by reviewing the main ideas from each body paragraph and leaving the reader with a final thought. The conclusion consists of three elements: A restated thesis statement, a summary of main ideas, and a final
thought.

1. Restated thesis

At the start of the conclusion, the thesis statement is restated in words different from those in the Introduction.

2. Summary of main ideas

The main ideas from each body paragraph are summarised as a reminder to the reader.

3. Final thought

The writer ends the essay by presenting a final thought on the topic. For example, providing a recommendation, a solution, or a prediction. The final thought should leave a strong impression and encourage the reader to think further about the topic.

Solution

Introduction

Social media marketing is the online medium of communication processes that permits businesses to interact with their customers and help to find out potential people to provide information in real time. Most industries use social media marketing for promotional purposes, advertisement and associated mobile applications. Social media marketing helps the business to attract its potential customers, as well as build customer loyalty and provide customer feedback. It is a powerful way for all sizes of businesses to reach customers and prospects. The study considers leveraging the power of social media networks to gain branding goals and business marketing strategy. Social media marketing needs a developing strategy with significant goals, as well as maintaining and optimising business profiles. With the help of social media, businesses can achieve remarkable success by creating brand advocates and driving sales and leads. This study has evaluated how social media marketing provides several advantages and disadvantages for a business to achieve success and increase its brand awareness to attract customers.

Body Paragraph

The topic that is being worked upon is discussing the application of Social Media Marketing by Businesses. Social media is communication in an online mode allowing one to interact with customers and share information based on real-time. It helps in reaching the customers better, creating networks online and selling and promoting the services and the products. It can be very beneficial for a business (Mason,2021). Social media can help engage with customers and find out the opinion of the people about the business. Social media advertisement is considered to be digital marketing firm leveraging the potentails of social media networks that are popular for achieving branding and marketing goals. The business needs to optimise and maintain the profile along with posting stories, and live videos representing the brand and attracting the relevant audience. It is crucial to respond to the shares, likes and comments and monitor the reputation of the business. It is important to engage and follow with the influencers, followers and customers for building the community across the brand. Businesses can be humanised with the help of social media marketing. It assists in making the company an active participant in the market (Ebrahim, 2020). Through their conversations, posts, and profiles, they create a persona with which their audience can identify, get familiar with, and develop trust. Along with producing leads and customers, it also aids in increasing traffic. With the aid of direct messaging and the ability to make appointments, conversions and leads can also be produced directly on the platforms through stores on Facebook and Instagram. Social media can also be used for promotional giveaways, mobile applications and advertising. It can be helping the business in, getting feedback from the customers, attracting customers and building the loyalty of the customers. It helps in increasing the reach of the market which includes markets globally along with reduction of the costs of marketing and research of the market (Desai, 2019). It helps in increasing revenue when they build networks of the customer along with advertising. It helps the business in developing the brand and exchanging ideas for improving the way business is done. Skilled staff can be recruited through job networking sites. It helps in improving the website traffic and engine ranking search. There can be several disadvantages as well which include the requirement of added resources for managing the presence online. It immediately requires active monitoring daily. Inappropriate and unwanted behaviour can be received on the site of social media. There is a risk of feedback negatively, hacking and information leaks. There can be several ways for using social media marketing. They include creating content that is compelling, engaging with the customers at the correct time and generating sales. The strategy will describe how the business will be using social media for achieving the aims of communication. It helps in outlining the social tools and platforms (Chatterjee, 2020). Brand awareness for the business can also be improved with the assistance of social media marketing. The visual nature of platforms of social media allows for building a visual identity across audiences vast and improves awareness of the brand. Better awareness of the brand means results that are better for all the other campaigns.

Social media marketing for a business helps in building relationships for indirect and direct communication lines with the followers through which feedback can be gathered, discussions can be held and connections can be done directly with the individuals.It is important to know the audience. What platforms they are using and when they are using the platform? What is the content that is liked by them and who else they are following? Another important aspect is the identity of the brand which means what message is conveyed to the audience and how they should be feeling when the content is viewed (Jacobson, 2020).

Consistently engaging with social media marketing, businesses can post continuously their advertisement, and provide truly valuable and interesting information such as insights and data, industry and local news, updates and announcements, and quick tips to their ideal and loyal customers which is very helpful for them (Vieira et al., 2019) Social media marketing provides various types of information, videos, images, stories, online stores, and live videos that are very beneficial for businesses. With the help of social media, businesses have to increase and spread their brand awareness by creating awesome content such as checking out their guides on Facebook Live, YouTuibe Live and Instagram Live etc. and utilising some templates like “Holiday and Christmas social Media Posts Templates” (Li, ., Larimo, and Leonidou, 2021).

Concluding Paragraph

In this study for the assignment help it has been concluded that social media advertisement and marketing helps businesses to increase their potential customers as well as raise their brand awareness in the market. The considered media marketing offers a powerful way for the business to evolve some approaches such as posting stories, pictures, live videos that represent the industry's brand and attract relevant customers or audiences. It helps the business to increase revenue, and profits as well as reach its potential goals. With the help of social media marketing, businesses are involved with their followers, and influencers to make a powerful community around the brand, as well as respond to likes, comments, and shares to monitor their reputation.

References

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