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CSIT985 Social Media for organization innovation Essay 2 Sample

Task Requirements

- Select a topic from the given list below and write an essay about the selected topic.

- Type of assessment: Individual work

- Word limit: 2000 words (+/- 10% excluding the bibliography)

- Referencing style: choose an appropriate style from here

- Due date and time: by 11 pm on Friday, 8 Sep 2023

- Turnintin check is required to avoid plagiarism. Plagiarism policies can be found from the link.

Essay topics

In both academic and grey literature, there is evidence of numerous ICT (Information and Communication Technology) initiatives that promise to deliver strategic advantage to companies and, sometimes, even countries. From the following list, choose one initiative as the focus of your analysis and define the ways in which this initiative is strategic.

Choose one initiative from the following list:

1) Communication and Collaboration Tools

2) Social media for organisation innovation

3) Software as a Service (SAAS) for corporations

4) Cloud services for corporations

5) Cloud services for developing countries

6) Digital Economy for developing countries

7) Heath Information Systems

8) Telecentres for developing countries

9) Open Source software for government in developing countries

10) Digital transformation for developing countries

11) E-learning and Digital Education for developing countries

12) Cloud services for e-government in developing countries

13) Data Privacy for corporations

14) Cyber Security for corporations

15) Network security for corporations

16) Zero-trust network for corporations

17) Automation in IT systems for corporations

Having established the strategic significance of the initiative goes on to describe the implications this initiative has for network design.


1. Introduction

Social media platforms have become an opportunity for organisations in order to create and develop online communities. Social media platforms have been significant for engaging customers in collaborative practices while creating value through product reviews, generating innovative ideas and even identifying all possible resources for innovation in an organisation. For Assignment Help, In this context, the role of social media in organisational innovation has been the main focus of this discussion. The implications of innovation for network design have also been a major part of this discussion. Moreover, the influence of communication with customers in turning organisational innovation has been also demonstrated in this essay.

2. Development of ideas

a. Define the way in which the selected initiative is strategic

According to Muninger, Hammedi, & Mahr, (2019), social media for organisational innovation can be referred to as a strategic approach that can transform the way businesses operate as well as compete in the contemporary world. On the contrary, it is opined by Chaffey, and Ellis-Chadwick (2019), that social media has emerged as a powerful tool for fostering collaboration, communication and creativity in organisations. The large number of presence of indvidauls in social media platform enble the orgnisation in the modern business world to use this platform as an strategic initiative. Following is the detailed illustration:

Enhanced communication: Social media platforms render a real-time and dynamic channel for communication in the organisation (Lee et al., 2022). They facilitate the instant sharing of information, feedback, and ideas among employees and help in breaking down traditional hierarchical communication issues. This ultimately fosters a more transparent and inclusive work environment thereby contributing to strategic advantage. One example that can be seen as social media as a great strategic initiative in the organisation is the Slack app. Slack app is utilised as a team communication platform which has transformed communication in the organisation (Montrief et al., 2021). It enables people in the organisation to share ideas, information and other documents easily, breaking down the barrier of hierarchical communication. Some of the organisations that use Slack and increase communication are IBM, shopify, and BuzzFeed (Patalay, 2022). They use the Slack app in social media to facilitate communication among their employees.

Increased creativity: Social media encourages idea-sharing and brainstorming aspects around geographies and departments (Nonthamand, 2020). This is in the form of virtual space. By creating a virtual space for the workforce to collaborate, it appears that the organisation is able to harness the collective creativity of its employees. Innovative thinking due to collaboration results to the development of new products and so social media can be referred to as strategic initiative. In the contemporary world where the evolving working landscape in at its peak, many organisations are able to increase creativity or it can be said due to strategic initiatives aspired by so, the organisation is able to head to innovation or create a new product. One of the initiatives that come under social media is the adobe’ Kickbox program (DEVECIYAN, 2021). It is an innovative initiative which encourages creativity in the organisation. This means employees are given a red box which contains resources involving a prepaid card in order to pursue its innovative ideas. It creates an online community as well as a social media platform for the workforce to share their progress at work, seek advice and collaborate with other departments or colleagues effectively. This kind of virtual space for collaboration contributes to the development of new products.

Improve customer engagement: Social media permits organisations to engage with customers directly and further collect valuable feedback (Manzoor et al., 2020). The real-time interaction provided by social media aids in understanding customer preferences and needs resulting in the development of customer-centric strategies. An organisation with the help of this is able to tailor their products and meet the demands of the customers effectively (Fachrurazi et al., 2022). Different organisations use social media as different means of initiative such as Starbucks which is a famous coffee retail chain and is well known for its active presence on social media channels like Instagram and Facebook (Linkedin.com, 2023). In this process, they encourage customers to share their thoughts, photos and feedback using the hashtag#Starbucks. Further, they respond to the customer's inquiries, understand their feedback and incorporate suggestions of the customers for improving its product according to the needs and tastes of the customers (Linkedin.com, 2023). This kind of direct engagement permits this organisation to maintain a strong connection with its large customer base and improvise its product offering thereby achieving higher profitability. This action can be viewed as a strategic action of Starbucks to sell its product and increase its profitability through social media. Social media is not only strategic to this organisation but it is also strategic for the famous vehicle firm Tesla. Elon Musk who is the CEO of Tesla has an active presence on the social media channel, Twitter (Liberto, 2023). He frequently interacted with enthusiasts to address their concerns and questions. It has been found that this particular firm has implemented software updates on the basis of customer suggestions gathered on the social media platform.

Global reach: Global reach generally means an organisation reaching a large number of people and many countries to sell its products and services. In this process, it cannot be denied that social media cannot be used as a strategic initiative. However, it is one of the effective means that prove or can be said to provide the organisation with the potentiality to reach globally by staying at one location. Social media channels have a vast number of users globally. Leveraging social media for innovation enables organisations to tap into a diverse talent pool and further expand their market reach worldwide (Nayak et al., 2020). This global perspective, therefore, can be regarded as a strategic advantage. One of the examples of the organisation can be viewed for Airbnb which is a lodging and travel experiences platform. It used social media as a strategic initiative to expand globally. The initiative was strategic because Airbnb encourages guests and hosts to share their travel photos, experiences and reviews on channels like Twitter and Instagram. This take of action not only helps in creating brand awareness among large consumers but it is also kind of able to do promotion for its products and services on a large scale. This has created the organisation to have global reach meaning consumers from worldwide would come and have great travel experiences through this organisation.

b. Describe the implications of this initiative for the network design

Analysing the present business's perspective, social media platforms provide an opportunity for all organisations to create an online community where users can engage 24 hours. Organisations adopt social media to generate ideas, product reviews, customer feedback and identify a new source of innovation. Implication for the network design for social media is a complex factor where organisations carefully manage to generate customers and increase revenue.

Increasing security: The online presence has created a threat for the organisation because the lack of cyber security fraudulent activity has created data leaks of customers (Muneer, Alvi & Farrakh 2023). Customer feedback on online orders and transaction processes on social media is needed to maintain the security of the organisation. Implementing proper security measures through network design helps customer engagement, which impacts trust and loyalty. The AI and machine learning algorithms are the preferable network design or the organisation that can protect consumer data.

Content moderation: Implement the social media platform through innovation and the organisation needs to moderate content for the safe data for the customers (Manzoor et al. 2020). The automated process can create threats for the customers and also organisations. In this regard, Google's content moderation approach on a daily basis focuses on effective content moderation strategies in social media to engage customers.

Increase scalability: Implemented network design for organisation innovation through social media the large amount of data needs to be protected in every way. Social media users are increasing on a daily basis and customers can get their preferred products and services. Without scalability, social media innovation strategy can create a lack of major organisations such as Google, Apple and IBM (Susanto et al. 2021).

Using audio-video content: Audio-video content is helpful for customers with new product features. Through audio-video methods, customers can select the right products and services. The audio-video content analysis can bind customers globally. Attractive social media content needs to be evaluated by fashion-based companies such as Zara, H&M and others (Sudirjo 2021). Additionally, through the process, sustainable initiative features can be shown by the organisation, which influence customers purchasing behaviour.

User authentication: During innovation organisations need to ensure effective authorised users to access the network. Organisations need to identify fake users through social media because fake users create confusion and customers' minds. Therefore, effective user authentication implements a strong presence before customers.

Implement training: Organisations need to provide training during the use of social media. Any innovative content is attractive to the customers but training-based employees can easily handle the innovation. Additionally, they can promote the best product strategy using social media, which eliminates risk and cyber threats.

Identify the target audience: Social media works as an ICT for customers (Shahbaznezhad Dolan & Rashidirad 2021). Customers can identify the content product, innovation and features through the medium. As a result, organisations can select existing customers who can prefer the product. However, in analysing customers' behaviour on social media platforms, the right application needs to be focused on influencing audience behaviour. Sometimes low-cost budget products are helpful to organisations. The cost management strategy ensures a proper network diagram for the organisation in innovation.

Social media has played a significant role in terms of allowing graphic design in terms of reaching a much wider customers as compared to ever before. Based on the huge engagement of customers with visual content on social media, the impact of social media initiatives has become profound and far-reaching through graphic design. In addition, social media has helped in building and increasing connections with target customers while creating a platform for sharing feedback and opinions of valuable customers. As per the social network theory, structural as well as cognitive dimensions of social relationships have a positive influence on job performance (Song et al., 2019). On the contrary, as argued by Dzogbenuku Doe & Amoako (2022), cognitive use of social media has a positive influence on employee performance whereas the hedonic implications of social media have a negative impact on organisational performance. Social media users have the opportunity to recommend significant quality to the social media circles about the brand or a particular innovative product. Organisations have utilised significant opportunities such as offering lower costs, ensuring brand recognition and improving brand awareness through social and digital marketing in recent years.

3. Conclusion

From the above discussion, it can be concluded that social media has played a huge role in fostering collaboration, communication and creativity within organisations. Social media has contributed to brainstorming approaches around all departments within an organisation. Virtual space has helped the employees to share their ideas and be collaborative. Innovative thinking has been valued and referred to as strategic initiatives. Product development and implications of design have been also convenient in an organisation through social media.


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