Sample ICT710 ICT Professional Practice and Ethics Report 2

ICT710 ICT Professional Practice and Ethics Report 2 Sample

Assignment Details

Introduction

Students are required to use the findings of a needs analysis and usability test conducted on VitEat mobile app for the report. VitEat mobile app is a Mobile Food Delivery App. A mobile food delivery app that:

- connects customers with local restaurants
- offering a platform to browse menus
- place orders
- track deliveries.

The purpose of this report was to identify user needs, evaluate the product's usability, and provide recommendations for improvement.

Needs Analysis

To understand the needs and expectations of target users in relation to VitEat mobile app.

- Understanding user preferences for food types, cuisines, and dietary restrictions.
- Identifying pain points in the current food ordering process (e.g., long wait times, difficulty finding desired options).
- Assessing user expectations for delivery speed, accuracy, and customer service.
- Determining the importance of features like order customization, payment options, and loyalty programs.

Usability Testing

To evaluate the usability of VitEat mobile app and identify areas for improvement.

- Evaluating the ease of navigation within the app (e.g., finding restaurants, browsing menus, placing orders).
- Assessing the clarity and effectiveness of information displayed (e.g., menu items, pricing, delivery times).
- Testing the checkout process for efficiency and user-friendliness.
- Evaluating the order tracking experience and its usefulness to users.
- Assessing the overall user satisfaction with the app's design and functionality.

Below is the format for the report:

1. Executive Summary
2. Introduction
3. Methodology
3.1. Needs Analysis
3.2. Usability Testing
4. Findings
4.1. Needs Analysis
4.2. Usability Testing
5. Analysis and Discussion
6. Recommendations
7. Conclusion
8. Appendices
9. Visuals

Students need to use tool the following tools for this assessment:

1. Figma
2. MockFlow
3. Canva
4. Lucidchart
5. Visual Paradigm

Solution

1. Introduction

Popular as food ordering software, the VitEat is a mobile application system software that was developed to link consumers to eateries allowing consumers to search for everyday eateries, spot menus available, order for food and track delivery services. Success in a growing market of food delivery apps is highly depends on satisfaction of users and intuitive interface. In evaluating the VitEat app, this report undertakes a structured needs analysis and usability test in order to determine user preferences, and to identify usability problems and solutions that could aid in improving the performance and perceived satisfaction of the VitEat app by its users. In other words, the app’s functions should meet certain user expectations and satisfy users’ requirements.

2. Methodology

The research methodology includes two main approaches: require especially needs analysis and usability testing. These methods were used to find out the current position of the app and its effectiveness according to user experience for the assignment helpline.

2.1 Needs Analysis

To achieve the objectives of this study, an assessment of the preferences and the perceived pain associated with the VitEat app among the target users was done through the needs analysis. Again, the survey, and focus group discussion to the regular consumers of the delivery services mean that there is both the qualitative and quantitative information about the perceived consumer behavior.

Figure 1: Flowchart diagram
(Source: obtained from Lucidchart)

These areas were the choice of food, desire and necessity for specific food type, delivery time expectation and options like unique orders and loyalty programs.

2.2 Usability Testing

The first kind of test done was usability test with participants who used the application with different levels of experience, some of them used actual food delivery applications.

Figure 2: Usecase diagram
(Source: obtained from Lucidchart)

The participants were requested to use VitEat app interface with the various tasks that include; restaurant search, ordering of foods, and monitoring the delivery of the foods (Su et al., 2022). Navigation convenience, the readability of the data shown, the convenience of the checkout procedure, and the illustration design satisfaction rate were measured.

3.Findings

3.1 Needs Analysis

The needs analysis was useful in determining the likes of VitEat’s target clients and the challenges and expectations they have toward the use of VitEat. Through surveys and focus group discussions, several key themes emerged:

Food Preferences and Dietary Needs: People underlined their need for varied meals to be offered by restaurants that would meet all kinds of restrictions or preferences. Again there was special focus on Vegan/vegetarian, gluten free and low calorie meals available for consumption. Several participants emphasized their ability to quickly search for the menu items within the relevant dietary limits easily, stating that this would also help in identifying appropriate items on the screen (Belanche et al., 2020).

Figure 3: Home page
(Source: Self Created)

Order Customization: A considerable number of the respondents considered the facility to modify their orders to be important. This included changing or deleting the ingredients, selecting the portion size and inserting special requests (such as an allergy). Another option, which was considered to be the major one, is the possibility to change orders due to restricting diets and the personally chosen taste (Tong and Samsudin, 2022).

Figure 4: Menu page
(Source: Self Created)

Pain Points in the Ordering Process: The participants also highlighted issues concerning the length of time it takes to wait for a response, navigation within the app to order particular foods or restaurants, and timeliness and costs of deliveries. Participants’ reported that confusing or less pertinent labelling of food types itself presented considerable challenges when it came to finding easily for instance vegetarian or keto type of foods.

Figure 5: Checkout page
(Source: Self Created)

User Expectations for Delivery: Delivery speed was a crucial aspect that the users cared about since majority of the participants complained when delivery took more than 30–45 minute. Furthermore, users considered timeliness of product delivery, and expected increased clarity from restaurants in case of late delivery.

Figure 6: Order Tracking page
(Source: Self Created)

Payment and Loyalty Program: Payment options clients demanded are mobile wallets non-card based, credit cards and cash on delivery option. They also showed a good consensus in a proposed loyalty program that issues discounts, free delivery, or other unique promotions to users who frequently make orders. This feature was deemed crucial for customer loyalty as it was an area quite crucial for customers.

3.2 Usability Testing

Ease of Navigation: Studies have shown that users have a fairly good impression of the appearance of the app’s interface; however, significant difficulties are observed when it comes to choosing a restaurant (Joseph et al., 2021). In particular, there were no options for setting the type of cuisine the user was interested in, or the type of meal suitable for a particular diet. Close to half of the participants in the survey pointed out the general belief that the filter rules needed to be beefed up with enhanced categorization.

Clarity of Displayed Information: Many respondents stated that the information provided by the app, including information on the menu, prices for different dishes, or delivery time, is inaccurate or unclear. Some of the users gave examples that certain meals were described poorly, the type, quantity, or proportion of ingredients was not described well by the food and menu descriptions (Ling, 2024). While, estimates of the delivery time were either unclear or not well indicated.

Checkout Process: Based on the usability test done, the checkout process was noted to be one of the areas that users found to be most problematic. While useful, it was considered cumbersome, especially with regard to the many steps required to complete an order (Diri and Zainal, 2023). Users complained of inconvenience whenever they changed payment methods and asked for more convenience features including the one click payment or saving payment details for future use.

Order Tracking Experience: For convenience, some users had commended the development of delivery tracking feature; but the implementation of the feature was not optimal (Fauzan et al., 2022). The real-time tracking was not dependable, and the estimated time of arrival was not steady, or updated each time. This has simply created much needed confusion and frustration for the users who merely wished to have clearer updates about their delivery’s progress.

User Satisfaction with App Design: In general, users paid attention to the fact that the app looked good, but they left the app understanding that it was not as useful as they expected.

Figure 7: About page
(Source: Self Created)

Navigation was not very smooth, moreover, checkout was not very smooth, and tracking was not very clear, all these factors made the user experience a little boring. Some aspects highlighted include the fact that by counting down the core activities, the app could dramatically narrow its remit and make the quality of real time relevant information delivered to the customer the centerpiece of the ordering process.

4. Analysis and Discussion

Through the needs analysis and usability testing, the main ideas for the areas of improvement of the VitEat mobile app have been identified (Sungboonlue et al., 2022). First of all, one can note the necessity to attract users that are into dietary filters and the necessity of customization elements. Hence, in addition to diversification of assortments, users are looking for the flexibility to adjust orders, based on nutrition limitations and preferences: this means that the existing app proposal does not respond to these clients’ needs. Thus, the usability problems described by the users regarding navigation and information clarity mean that App interface is not highly clickable for straightforward browsing purposes. Insufficient filters combined with over-complicated menu descriptions increases the choice difficulty for users, frustrating them (Holanda Muniz et al., 2024). In addition, the flow at the check-out stage was considered to be complex, and this may demotivate users from making purchases. Though many users availed of the real time tracking system that was integrated, the updates they receive were not up to date, which hampers user satisfaction and minimizes the trust level on the delivery. These results indicate that despite the fact that the app serves its purpose, improvements should be made to address users’ concerns for prompt and effective response as well as ensure better personalisation measures. As one could probably imagine, concentrating on these areas would probably result in higher user satisfaction and consequently, retention.

5. Recommendations

The following changes are proposed in order to optimize the functionalities and make VitEat mobile app more comprehensible and user-friendly. First of all, further improvements should also be made to the navigation system: Adding greater number of easy-to-understand filters, for example, there should be filters like Vegan, Gluten-free or Low carb restaurants. This would make the process of categorizing the food quicker and more efficient for use by its clients. Also, the checkout process requires rationalization of the checkout process with reduced sequence stages so that it may take less time as compared to the current one.

Another simple improvement is clearer confirmation messages during the payment process, and such options as saving the payment information for the subsequent one-click payments for multiple orders. A major area that needs enhancement is the current tracking of delivery in live application. When the delivery time is estimated right, real time information relayed by the app, the satisfaction of users using the delivery service will improve. This would also encourage solutions ranging from mobile wallet possibilities, PayPal, to cash on delivery, which would also further extend the opportunity for customer satisfaction.

Conclusion

VitEat developed an efficient mobile application for the food delivery services that allow users to find the restaurants close to them and place and track the orders easily. Despite this, the needs analysis and usability testing have brought out several areas of strength that the current design is lacking in specifically concerning navigation, checkout and order tracking. The mentioned problems will be solved with the help of the recommendations given in this report, therefore increasing the likelihood of VitEat to succeed within fast-growing food delivery service market.

References