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MBA5008 Business Research Methods Report 3 Sample

Case Study Report


The student will be asked to write a research-based project building on their annotated bibliography in Assessment Task 1, articulating a research problem / issue / question, discussing a thorough literature review, analysis and discussion of the various issues identified from the literature review, using different perspectives and coming up with conclusions, solutions, and recommendations.


Students are to work on a selected research problem/question, conduct a narrative literature review, and prepare a research report.Students are to work on a selected research problem/question, conduct a narrative literature review, and prepare a research report.


The primary aim of this assessment is for you to understand the research process and get familiar with conducting a literature review, exploring relevant theories, methods, and concepts. The secondary aim of this assignment is to give you the opportunity to enhance your research skills, critical thinking, theoretical applications and report writing skills.

How to write a research report step by step:

To start with your research report, you need to be clear on below questions.

ï What is the aim?

ï What is the topic? (A topic may be given by your lecturer, or you can make your own choice in consultation with your lecturer, this process needs to be determined through Assessment 1)

ï What is the expected research report format?

Use proper in-text referencing as well as list of references. The referencing style must follow the APA referencing style.



The restaurant and hotel business, as well as catering services and food manufacturing, are just a few examples of the diverse and dynamic industries that make up the food and hospitality sector. For Assignment Help, In this industry, motivation is essential since it has a direct bearing on service quality, client contentment, and the general prosperity of firms operating there. Employees must retain their motivation to deliver great service, uphold strict standards of cleanliness and hygiene, and adapt to shifting consumer trends and preferences in this fast-paced and customer-focused industry (Sthapit et al., 2023). The pursuit of personal and professional advancement, financial incentives, a love of the culinary arts, a desire to produce exceptional guest experiences and other considerations can all serve as sources of inspiration. For the food and hospitality sector to continue to develop and evolve while providing consumers with the finest experiences, it is imperative that management and front-line personnel can be inspired and engaged. In the culinary industry, chefs and cooks frequently find inspiration in the artistic preparation of food, the pleasure of trying new things, and the joy of making clients happy with their creations.

A strong motivator is the satisfaction that comes from making sure that clients feel welcomed, pampered, and happy. Positive evaluations from visitors may improve this pleasure even more, and word-of-mouth advertising boosts the success of businesses. Another crucial component of motivation in the food and hospitality sector is the goal of personal and professional progress. Workers in this industry frequently value the chance for skill improvement, job promotion, and exposure to various cultures and cuisines. Motivated employees are more inclined to look for training opportunities, attend seminars, and partake in industry events to keep current on the newest trends and approaches, helping to enhance their workplaces continuously (Abdelhamied et al., 2023). In addition, financial incentives like tips, bonuses, and the prospect of profit-sharing in managerial positions can have a big impact on employee motivation in the food and hospitality sector. The prospect of material gain can strengthen work ethics and dedication while luring brilliant people into the field.


This study's objective is to learn more about and comprehend the dynamics of motivation in the food and hospitality industries. It aims to investigate the numerous motivating elements that affect management and personnel in this business and evaluate how these aspects affect the sector's success, level of customer satisfaction, and quality of service.


• To determine and classify the main motivators that influence management and personnel in the sector.

• To determine how customer satisfaction, job advancement, and a love of the culinary arts affect staff motivation.

• To research the connection between pay incentives and employee happiness and performance


Categorize the primary motivational factors driving employees and management in the industry.

In the words of Idriz et al. (2023), Extrinsic and intrinsic motivational variables may be roughly categorised as what drives managers and staff alike in the food and hospitality sector. Genuine love for the culinary arts and a desire to provide outstanding guest experiences are examples of intrinsic motivators. Employees who are driven by the culinary arts and the joy of satisfying consumers typically have strong work ethics (Ramanathan et al., 2023). Their passion is maintained by the sense of accomplishment they gain from their job and the ongoing search for culinary innovation. The acknowledgment and admiration from colleagues and customers also frequently fuels the inherent urge to succeed in this business. Extrinsic motivators, on the other hand, include monetary rewards like tips, bonuses, and the possibility of profit-sharing in management positions.

These rewards have a big influence on employees' prospective earnings, which helps to motivate them. Employees in the quick-paced, customer-focused food and hospitality industry value the financial benefits that come with providing outstanding service. These rewards encourage employees to give exceptional customer service and also entice smart people to work in the field since they may potentially make money from it. The food and hospitality sector is therefore motivated by a combination of inner and extrinsic reasons, which improves the quality of services provided, employee happiness, and overall corporate performance.

In what ways customer satisfaction, job advancement, and a love of the culinary arts affect staff motivation

Within the food and hospitality industries, employee motivation is influenced by a variety of interrelated factors, including work growth, a passion for the culinary arts, and customer pleasure. In the beginning, employee motivation is greatly influenced by customer happiness. According to Schrobback et al. (2023), a feeling of purpose and success is frequently instilled in employees when they see the direct results of their efforts on the satisfaction and pleasure of visitors. Opportunities for career progression are a key motivator. The possibility of climbing the professional ladder is a powerful motivation in a field where career advancement and development are highly valued. Because they regard their current positions as stepping stones towards their professional ambitions, employees who perceive a clear route for promotion are more likely to be driven to achieve in them (Kalenjuk et al., 2023). The prospect of promotions, more responsibility, and greater compensation can motivate employees to keep developing their abilities, taking on new tasks, and proving their commitment to the position. A passion for the culinary arts, especially among chefs and cooks, is crucial for employee motivation. Food and the culinary arts are strong passions for many who find inner inspiration in their everyday job.

Connection between pay incentives and employee happiness and performance

A difficult and important part of human resource management in a variety of businesses, including the food and hospitality industry, is the relationship between pay incentives and employee satisfaction and performance. Bonuses, commissions, profit-sharing, and gratuities are examples of pay incentives that directly affect employees' performance and happiness. Financial incentives, first and foremost, frequently result in happier employees. Receiving compensation for one's efforts and devotion not only validates one's efforts but also increases one's level of job satisfaction (Sreen et al., 2023). A sense of justice and recognition may be fostered by the possibility of earning more through incentives, which in turn raises morale and drive.

The food and hospitality business, where many employees rely on gratuities as a large portion of their salary, is one sector where this enhanced contentment is particularly noticeable. They have a strong motivation to deliver outstanding service since gratuities are directly correlated with their performance.
In the words of Kalargyrou et al. (2023), This frequently translates into better customer service, quicker reaction times, and a higher degree of attention to detail in the food and hospitality industries. Employees are inspired to continuously do their best work when they can perceive a clear connection between their efforts and cash benefits. To maximise employee satisfaction and performance, a well-designed compensation and incentive system that accounts for both monetary rewards and other non-monetary aspects like recognition is essential.



The success and calibre of service within this dynamic profession are greatly influenced by motivation, which is a varied and crucial factor. The exploration of this subject shows several important concerns and insights. The primary factor influencing staff performance in this sector is intrinsic motivation, which derives from a sincere passion of the culinary arts and a desire to provide great visitor experiences (Chang et al., 2023). Passionate chefs, cooks, and front-line employees frequently exhibit higher levels of dedication, creativity, and engagement. This inner incentive acts as a constant source of inspiration, encouraging an innovative and excellent culture and raising the level of service.

Extrinsic motivators, in particular monetary rewards like tips, bonuses, and profit-sharing, also have a significant impact on performance and job satisfaction. In addition to rewarding great service, these incentives help the business recruit and keep talent. When workers can directly link their work to financial benefit, they are inspired to constantly outperform in their positions, which improves both the general customer experience and the company's profitability. The influence of motivation also affects prospects for professional advancement. Within the industry, the possibility of career progression, skill improvement, and more responsibility is a strong motivation.

Additionally, the food and hospitality industries' motivation directly affects customers' levels of satisfaction (Alnasser et al., 2023). Employee motivation increases the likelihood that they will deliver outstanding service, creating memorable visitor experiences. Positive customer reviews provide as more evidence of the intrinsic motivation of employees and demonstrate the close relationship between employee motivation and overall business performance.


In summary, motivation is a major factor in the food and hospitality industries, affecting both worker productivity and client happiness. Approaches to employee recognition and remuneration that is well-balanced and takes into account both intrinsic and extrinsic motivators are crucial. The continued success and progress of the sector depend on comprehending and using these motivating elements.


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