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MBA642 Project Initiation, Planning and Execution Assignment Report

Assessment Description

In this individual assessment, students will be given an opportunity to analyse the organisational factors that promote effective project management. The success and failure factors, along with ethical considerations for each of the 5 IPECC phases, will need to be considered.

Assessment Instructions

Please choose one of the following projects as the basis for your research (For your chosen project you are to focus on the construction and implementation of the project, following the IPECC phases, and not its current operations beyond what is required in closure).

Cross river rail project Brisbane
(https://crossriverrail.qld.gov.au/ )

National Broadband Network Project

The new Royal Adelaide Hospital
(https://www.cpbcon.com.au/en/our-projects/2011/nrah )

Please note that the above links are provided to give only an initial outline of what the project delivered, and substantial additional research will be required to complete your assessment successfully.

Once you have conducted thorough research about your chosen project, you are then required to prepare a 1800 word report in which you are to:

- Analyse in detail both the steps critical for your chosen project’s success and the critical pitfalls that could have lead to its failure. Relate the specific success and fail factors to your nominated project and do not just describe a generic theory or simple definitions.

- For each of 5 IPECC stages, you are to analyse the success and failure factors for each of those stages. You are required to analyse at least one success criteria and at least one failure criteria for each stage. If you are unable to identify success or fail criteria for a particular stage, you are required to postulate at least one criteria; but it must be based on sound theory and your knowledge of the case study.

- Integrate the ethical considerations into each of these steps and show how ethical
considerations may impact the success or failure of the chosen project.

In preparing this report, you will need to use at least 10 sources of information and reference these in accordance with the Kaplan Harvard Referencing Style. These may include websites, government publications, industry reports, census data, journal articles, and newspaper articles. These references should be presented as in-text citations and a reference list at the end of your proposal. Wikipedia and other ‘popular’ sites are not to be used.



Data is becoming one of the most essential things which people need in their daily life. A cellular network is a good option for calling, but for getting good internet speed, cellular networks are not as good and as reliable as broadband internet. For solving the broadband availability in every area of Australia this project was launched in 2009 named National Broadband Network (Holmes et al., 2020, p. 195). This is Australia's own wholesale broadband access network. The objective is to provide fast internet to everyone with the lowest possible cost of service. For assignment help In this report success and failure factors with IPECC stages, ethical considerations and the impacts will be analysed.

Analysis of the success and failure factors

In the project of the national broadband network project, the success and failure factors both are included. In the process of fulfilling the project, the company gives the wireless uninterrupted service which is the success and also the post-paid and prepaid methods. However, the price of this networking is too high and because of this reason, the company faces some issues in getting the customers. Also, as this service is wireless, it has security risks and these two are the most significant failure which the project may face.

Success Factors

In this assignment, the chosen project is the national broadband network project. There are so many success factors of this project which will be discussed below:

- Wireless uninterrupted connection: Broadband system is the transmission of wide bandwidth data which has been worked over a high-speed internet connection. This entire system is wireless and because of this reason, the connection cannot be interrupted (Fathi, Modin& Scott 2017, p. 1321). There are so many obstacles that can be seen in the wire connection which are totally omitted in this system. So, the consumer can enjoy the uninterrupted data service which will be beneficial for the project.

- Prepaid and postpaid options: Both the options are available in the broadband system of prepaid and postpaid connections. So, it may lead to success as the customers can choose their preferred system on their own choice. Contrary to the above fact, there are so many customers who are not interested in the post-paid system and because of this reason, it may ruin the entire idea (Mascitelli& Chung 2019, p. 3). They have the overview that the postpaid systems take more money than the prepaid ones.

Failure Factors

At the time of adopting any project, there are also many factors that may lead to failure. The company of the broadband network also should be prepared to face these failures and there are also so many ways to overcome those.

- High price: The entire national broadband network project is based on a high-technology system. The developer has to involve so many strategies to continue an uninterrupted connection. So, the charges of the system are too high and, in many cases, it is beyond the range of affordability. So, it may lead to the point of failure as there are so many people who cannot afford it and it becomes a loss for the company.

- High-security risk: In the broadband system, the security risk is too high. According to the stated data, the framework of a personal firewall is needed in each and every computer or mechanical device (Manda 2017, p. 36). So, it is a bit of dissatisfaction for the customers rather than the dial-up network. So, it may lead to a bit of failure. The main reason for the security issue is that the entire system is wireless and the hacker can easily hack the codes in the system to operate the data.

Analysis of One Success and One Failure Factors with IPECC Stages

Success factor of wireless uninterrupted connection

Initiating: In the stages of IPECC, initialising the project plan is the first step that is mandatory in every strategy. At the initial stage, the broadband network project has the requirement of wireless uninterrupted connection. It is the point of success as the initial part of the project is interconnected with it.
Planning: The entire planning of the broadband system is important to stable the success for the future basis. Wireless networking is important to make a proper plan for the broadband system. It is necessary to make the system uninterrupted which helps to continue the connection of the customer and it can be easily preferred by them for the benefits.

Executing: The entire plan of executing the success is necessary at the beginning. If the company of Australia can get proper demand from the customers, then they can easily portray the idea of the broadband network (Sagarik et al. 2018, p. 343). It helps to get uninterrupted service rather than dial-up networking. So, the benefits of this system should be understood by the customers and only after that they can buy the plans. In this way, the succession plan can be executed.

Controlling: The entire framework of the execution plan can be observed by the headquarters and their leaders and managers. The proper control is needed to optimise the risk factors (Philip & Williams 2019, p. 308). If any type of hacking mentality may come to interrupt the entire system, it should be stopped at the beginning. So, the pepper focus of a person should always be maintained to control the entire framework.

Closing: After clearing all the steps, the project plan of broadband networking can get the success of uninterrupted and wireless techniques. All the obstacles should be overcome from the start which helps to promote the growth of success.

Failure Factor of Broadband Connection

Initiating: In the initial stages, it was said that all the copper lines will be replaced with fibre optic cables and internet speed will be around 100 megabits per second. But in reality, the story is different from the imagination. In the initiating stage many places were covered with copper cables and due to that average user can usually get only 25 megabits per second out of the network (Campbell & Milner 2019, p. 23). As per the global index, the average internet speed of broadband is 75 megabits per second but the Australian National Broadband Network falls short in terms of initialisation.

Planning: The planning was to implement fibre cables from start to end of the country. But there were some limitations which may be a lack of planning, funding or else. For getting fibre cable connection the whole setup needed to be upgraded and that could not be possible. Due to that customer are not getting the proper speed which was planned earlier at the starting. The number of subscribers has also exceeded as the network is currently observing 25% growth every year in the subscriber numbers (Holmes et al., 2020, p. 205). Proper planning was not done to accumulate all these extra customers and that is also causing the slow speed problem.

Executing: In the execution stage, the whole planning was not executed as per the requirements. Future prospects were not taken into consideration and due to that the whole system now needed a restart for giving smooth services to the customers. Due to the bad implementation of copper lines and fibre optical lines, it is not possible to get proper, and reliable internet speed.

Controlling: For controlling the whole operation highly capable persons were needed for maintaining the speed issues and ping issues. But that was not happening at all which is creating internet speed issues regularly.

Closing: After all of these steps here comes the closing part where another important failure issue can be seen which is a security issue. The users have to use VPN or firewalls to keep safe from malicious websites and data breaches. With irregular internet speed and unreliable networks, the future of the national broadband network is not good at all.

Ethical Consideration of Those Steps and Their Impacts

Speed unreliability: As per the initial promises, the national broadband network cannot provide the same internet speed all day. There is a new concept called a busy period in which the users cannot get the exact speed which the customer has opted for (Barry 2018, p. 6). The ethical considerations are not being maintained in this case and due to that market share cannot be captured significantly by the organisation. Private players are doing well with their competitive nature. Due to unreliable speed, users are not showing interest in the organisation although the company has promised fibre to the home and fibre to the premises options the implementation is far away from reality.

Security issues: The security issues are there in the network and users are forced to use DNS servers and virtual private networks for safeguarding the data (Schram et al. 2018, p. 16). In the present scenario, the internet is like an open book and anyone can surf anything which can be harmful to others as well. Hackers can hack profiles, social media handles and others without any hassle. The tracking by the tech giants is also possible with this network. That is why the users have to take their own precautions for safeguarding their own data and this is a huge ethical problem that the National Broadband Network is facing. The network should provide basic security measures for hassle free uses of the internet in every house.

Coverage issues: As per the planning stage it was promised that within some years broadband will be provided to every house but that has not become reality. Till now there are various areas where broadband is not present at all (Gregory 2019, p. 36). This problem is causing the coverage ethical issue, and ethical standards are also degrading. Many users are still waiting to know when the broadband will come which is not expected from this kind of firm.

Planning and sustainability issue: The prices of the internet are too high compared with other countries and private players. That is why it becomes impossible to sustain for most users. The brand promised that they will provide the internet at the lowest possible price but that is far from reality. This causes the sustainability issue and the company is facing losses which are aiming for ethical issues as well. Overall, these issues are causing a bad impact on the business and sustainability is currently at stake for the company.

At the staring the project was seemed to be successful due to unavailability of other competitors and a good service but as the time passes there were problems discussed above have started to come. Due to bad impression about the services stared to build and negative impact was seen in the sales and customer retention. All the issues with services impacted the vision of the establishment and the network seemed to be unreliable to many of the customers. That impact can be easily monitored by decreasing number of subscribers.


In this report, various aspects of the National Broadband Network have been discussed where success factors, failure factors, ethical considerations and their impacts are attached. The National Broadband Network is a part of Australia's networking system and to upgrade the services to have a better experience, the whole organisation should be revamped with new ideas and technology. Only this can save the company from being irrelevant and demolish in the future.


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