Sample MIS606 Professional Practice Assignment

MIS606 Professional Practice Assignment Sample

Assignment Brief

Individual/Group Individual - Length 5,000 words (+/- 10%)

Learning Outcomes

a) Reflect on the role of a Business Analyst in the contemporary business environment and society more broadly.

b) Cultivate an understanding of who the student is as a professional and what their impact should be to the enterprise.

c) Deliver a substantial project that synthesises and integrates knowledge and practice gained from all other MBIS subjects.

Submission

This assessment brief will be made available from Monday, 12 noon (AEST) of Module 1.1. This assessment will close on Sunday 11.55pm (AEST) of Module 6.1.

For intensive class: This assessment will close on Sunday 11.55pm (AEST) of Module 6.1 (Week 6).

Weighting - 50%

Total Marks - 50 marks

Context

Remember that this subject is the culminating and integrating experience for the MBIS. It is assumed that you have kept a reflective diary from during your study in all other subjects and then put your knowledge to practice in a custom setting negotiated with the learning facilitator. This project enables you to demonstrate your ability to think strategically and apply the concepts and tools learned in the subject to an organisation of your choice. You combine a range of research methodologies to real business problems to demonstrate how the rigour and application of research processes can underpin the justification for change. In other words, you will experience what it means to be an IT professional. 

Instructions

To start this assessment, you need to first choose an organization of your choice. After discussing it with your learning facilitator, you have to then find the business problems and needs that your knowledge obtained in all the subjects can address them. Remember that you need to use research methodologies to justify the changes and solutions that you proposed for the problems.

There is no specific format for the assessment. You are expected to cite all the academic references that you used in the body of the report conforming to the APA referencing style. In preparing for the assessment, remember that the activities included in the modules are specifically designed to scaffold your understanding. If you have attended class and engaged in the activities, this assessment will be very easy to write.

Submission Instructions:

Be sure to keep several drafts of your work as well as your notes and any sources you used to draw on in preparing your report. For assignment help, Extensions will be considered only in extenuating circumstances where the student has applied before the due date. At that point, students are required to provide the latest draft, in case the extension is not granted and to demonstrate they have earnestly done everything to avoid lateness. If you use any resource, you have to cite them in your report using the APA referencing style.

You are responsible for keeping appropriate back-ups and drafts of their assignments and to submit the correct version.

Torrens University Australia policies apply to the preparation and submission of this assignment.

Solution

THE SUPPLY CHAIN ISSUES FACED BY AMAZON DUE TO COVID-19 PANDEMIC

Introduction

Jeff Bezos is the founder of Amazon and in Washington, the company has its headquarters. In the world, the company is running its business on a digital platform and provides a different range of services. At the initial stage, the company deals in selling books in the online market but slowly its expanding product portfolio includes electronics, households, software, home appliances and many more. In the year 2018 Amazon overtook Microsoft and became one of the most popular brands in the online world. The main purpose of the report is to understand the major issues Amazon faces due to covid-19 pandemic issues in supply chain management. The report analyzes amazon different aspects in the context of the supply chain which gets affected and faces huge loss during covid-19. Although, different strategies are identified for overcoming the issues identified related to supply chain management. Lastly, the report provides brief recommendations on improving the supply chain for continuous growth and success.

Background

In the e-commerce market amazon not only just provides services as a third party but it also focuses on producing their own brand’s products. In addition, in the growth and success of the company amazon web services are considered as an essential role. In 2018 the company’s founder achieved the award of the world’s richest man. Many horizons are crossed by the company and every year the company focuses on adding new products to its products and services portfolio (Hobbs, 2020). Amazon online website, amazon fresh, amazon pantry, amazon web services, amazon TV and many more are different products and services of amazon which are produced as in-house brands of the company. Amazon web services work as a protective technique that is adopted by many large companies, individuals and different countries' governments for protecting their data. However, many physical store networks are built by the company and it includes delivery stations, distribution networks for fresh food, fulfilment centre and so on.

In the supply chain section, new operations are operated and invested by the company and give a name to the venture as Global supply chain by Amazon. This venture helps in providing the different features related to logistics all over the world. Supply chain systems are automated and revolutionized by this. It also helps in managing the document and freight booking and many other services (Sharma et al., 2020). Due to this, amazon gets help in emitting the requirement of middleman and booking can be done by suppliers directly with amazon which helps in developing effective transparency and increase competitive advantages in the online market.

With customers, difficulties arise in e-commerce at the time of setting safe web-based and developing effective online communication. Over the orders, the real-time visibility required to set and just provide tracking numbers to customers to track their ordered products is not sufficient. The expectations of customers are high, as per the specification the deliveries must be done which includes time span and quality. As per the report of Forrester Research Inc on an average of 4.5 digital devices the customers own and expect the company to deliver the products smoothly. It helps in delivering a consistent shopping experience and builds loyalty and trust between the company and customers (Tseng et al., 2019). Customer service teams developed by the company are under skilled and it leads to increased missteps and frustration. In e-commerce lack of expertise and technology costs force companies to outsource and run business with the help of third-party service providers. Due to the covid-19 situation, Amazon faces huge issues in managing the supply chain. It also creates a huge gap between the company and customers. It is essential for Amazon to revive its supply chain management for smooth functioning and overcome these challenges the company faced during covid-19 situations.

Aims and Objectives

Aim

The main aim of the research is to understand the supply chain issues faced by Amazon due to covid-19 pandemic situations. It also identifies the strategies which need to be developed for overcoming those challenges.

Objectives

To understand the covid-19 affect the supply chain of amazon face and its impacts on the amazon business performance in the market.

To identify the employed strategies for improving the supply chain and understand the way the company tackles business during covid-19.

To evaluate the market reach and business success of amazon for improving the business future by using IoT and digital technologies in SC management.

Research Questions

1. How did covid-19 affect the supply chain of amazon and its impact on the performance of amazon in the market?

2. Has currently employed any strategies to improve the supply chain and tackle the impact of a pandemic by using specific strategies?

3. How can the market reach and business success of Amazon be improved in future by using IoT and digital technologies to strategically optimise their SC management?

Research Motivation

The COVID-19 pandemic has caused huge disruptions to the supply chain of companies across the world. This resulted from the nationwide lockdown that was implemented by a large number of organizations to keep the spread of the virus in check (Nagurney, 2021). Thus, it has become increasingly important for organizations to revive from the losses suffered due to the pandemic. This paper shall enlist ways in which Amazon may revive its supply chain to ensure its smooth functioning in the market despite all the challenges faced by it.

Problem Statement

Although Amazon is the world’s most valuable brand that has achieved global recognition, the 2020 pandemic has adversely affected the company. Therefore, it is very important to study the supply chain management of the company in order to identify the potential threats and opportunities of the company (Sodhi & Tang, 2020). The detailed analysis and assessment of the supply chain management of the company shall help in providing solutions that could be beneficial for reviving the company in the present scenario

Research Gap

The current pandemic situation has opened the door of the online market for various players in the country that has significantly affected the sales and profitability of the company. However, experts have not been able to provide many options to revive from the disruptions caused to the supply chain. This paper will throw light on this subject so that technology may be incorporated in the plan of reviving the supply chain of Amazon to ensure its sustained success in the market.

Effect of Covid-19 on Supply Chain of Amazon and Its Impact on the Business

The coronavirus outbreak is wreaking havoc on Amazon's distribution networks, affecting all of the company's suppliers, retail outlets, and dealers (Craighead, Ketchen & Darby, 2020). The business is struggling to ensure a healthy supply of needed products and services since the world continues to manoeuvre through this tough period. The company will have to keep a strong check on maintaining the quality of their service along with maintaining all the safety measures that are being ordered by the government. There are several challenges that the company faced during Covid-19:

Increase in the shipping cost-Amazon Prime was founded in 2007 and offers its customers a one-day shipping loyalty service. Prime subscribers have a strong connection to higher freight prices, along with high delivery charges. By 2018, the Prime users surpassed over 100 million, resulting in a surge in customers' demands. Amazon shipping charges have indeed been increasing around the world and are likely to persist as the outbreak progresses, posing a significant challenge for end users. Due to the extreme effect of coronavirus, Amazon's distribution costs have gone up to more than $8 billion (Ivanov, 2021). The rise in delivery costs could minimize the economic utility, giving Amazon inventory a brief pessimistic outlook. The boom in electronic commerce adoption has fuelled recent increases in transportation costs, resulting in a major demand and supply gap and courier resource limitations. Consumers need quick and free delivery, but retailers are finding it difficult to meet this demand, especially because they are harmed by prolonged lockdown during the Covid-19 infection. As a result, people from all over the world are significantly dependent on the Amazon, which consequently creates a rise in demand. Thus, the supply chain is challenged by a crunch of time.

Disruption of timely delivery-Amazon provides its customers with the benefit of delivery within a day and this is possible only because of its strong supply chain. However, due to the coronavirus outbreak, Amazon is unable to deliver the product on the promised date. Critical goods such as kitchen objects, medicines, and emergency aid along with masks and hand sanitizer are in high demand on Amazon (Rajeev et al., 2017). Although it helps in generating a lot of money for Amazon, the rapid growth in the demand for these necessities is putting a strain on the supply chain of the company. Amazon is reorganizing the logistics to fulfil the demand for important things first. As a result, they are unable to satisfy demand for non-essential items such as appliances, sports equipment, and kitchen tools. The shortage of all such products is leading to the delay of delivery. Amazon's policy of prioritizing important products affects many of these suppliers. This action has a significant impact on sellers who depend exclusively on Amazon to transport their goods to consumers. Amazon's supply chain has become very inflexible. Good flows must be reconsidered because they lack a tradition of demand and sales are more impetuous than sensible. Furthermore, during incarceration, purchasing patterns have changed, as well as the duration that the buyer receives their purchased goods (Koberg & Longoni, 2019). Vast numbers of consumers are being forced to change their buying habits, and, as a result, their relationships with the company and the distribution network are being impacted.

The disruption of Amazon’s supply chain has caused some serious issues with the smooth functioning of the business. The global epidemic of COVID-19 has raised huge problems for Amazon's market. Numerous worldwide shutdowns threaten to stifle, if not completely halt, the distribution of commodities and services, causing Amazon to suffer. The growing number of cases is causing strike action, confusion, and an unparalleled problem for Amazon's software sector, which is at the epicenter of the coronavirus disease outbreak (Ardito et al., 2019). The infections and staff discontent come under scrutiny when Amazon wants all employees on board more than ever. Within a week after the virus made its way into the world, the company had seen a sharp increase in orders. Many orders have been postponed, and Amazon new customers in the United States have been unable to place orders. The staff in Amazon storehouses, on the other hand, are faced with tough choices and issues on their own. Workers at a variety of Amazon’s fulfillment centers are staging work stoppages in protest of the company's decision to partially shutter the premises for maintenance. It's a stance sponsored by company employees. The protests by the workers are causing a threat to the sales and functioning of the company. Due to a major supply deficit, COVID-19 is the most pressing problem for all suppliers around the world (Polacco & Backes, 2018). Furthermore, Chinese resources have ceased to satisfy goods that have a strong market for supplies. The shortage of raw materials and resources has created a huge threat to Amazon's business as it is failing to meet the demand of its customers.

The company tried to implement many new logistics to fight the negative impact of the virus. However, it is evident that since the company is incorporating something new into the business, the chances of failing at it are greater. The lack of support from the employees was also causing a problem because the employees did not want to risk their lives. As a huge number of people were using Amazon to fulfil their needs for basic amenities, the company was unable to meet the demand for so many goods. Ultimately, it was leaving a bad impression on the customers (Wieland, 2021). Furthermore, many states were in complete lockdown, causing the delivery person to be unable to deliver the product to the buyers or to be delayed. The employees of the company were losing their interest in their job and their confidence in the business was fluctuating. This might give rise to employee turnover in the future and the company will have to invest more to fulfill its demand for human resources. The increase in spending will force the company to sacrifice quality of work, such as product packaging and a fast delivery carrier option. Hence, the customers will not be satisfied with the service that the company will provide and choose another platform for their next purchase.

Strategies used by Amazon to improve the supply chain management and understand the way it tackled the business during Covid-19.

The typical ways of handling Amazon's distribution network have completely altered, owing to COVID-19's comprehensive sense of its vulnerability. All suppliers, transporters, and general staff recognize that future procurement and resource management may need a major paradigm change. COVID-19 has shifted the emphasis to a more proactive and protective material stock procurement plan, while timely shipping distribution and tight current assets metrics were the targets for reducing transport cost and quality. Shipping companies and logistics administrators have mitigated some of the threats that Amazon could face as a result of the COVID-19 crisis by proper preparation (Ketchen, & Craighead, 2020). During the eruption of COVID-19, Amazon's freight transport suppliers discovered that their vessels could easily become unstable, and that the distribution chain's reliance on freight movements from some nations could place it at risk. Container supply is now being seen as among the most significant threats to COVID-19's improving economy. Amazon's sellers and vendors are also planning for sufficient backup, including excess product procurement and network credibility. To maintain corporate competitiveness and ensure business stability over the next deadly virus, certain distributors and wholesalers may increase the warehouse inventory level. Amazon is extensively evaluating the issues to minimize risk, even though preparation, procurement, concept development, and logistics are all part of one integrated business framework. Any logistics challenge can be overcome with the aid of a solid supply chain network (Zhang & Golpayegani, 2018). This disease has appeared as one of the most important forces behind Amazon's global expansion. Consumers will now get a wide range of goods shipped to their home without putting their wellbeing in jeopardy. Suppliers have indeed been capable of keeping their businesses running while complying with safety measures and other health precautions.

Amazon is attempting to reflect the evolving customer requirements in order to sustain and improve revenue and traffic movement of customers on their websites in terms of maintaining a large number of regular active customers and customer retention. This necessitates major changes in a variety of ways, along with more personalized and immersive user models, new features, redesigning, and repositioning. Amazon is now dependent on robotics to significantly increase the performance of services, due to information technology (Yu et al., 2017). To facilitate the prompt and efficient fulfilment of a large volume of orders passing across the whole distribution chain network, the logistics division employs an insightful and systematic method of order processing, warehouse control, processing, and terminal allocation. Amazon also found the right balance between minimizing inventory and having enough room to satisfy consumer demands. Vulnerabilities with supply shortages are considered by the company long ahead of time, before they occur. The company's logistics network serves as the operating pivot point for the supply networking scheme. Anything, like pricing planning and distribution monitoring, is affected by distribution. Mostly with support of a group view or a systemic solution, Owing to the epidemic, Amazon is strengthening the logistics network by making it the primary goal (Koberg & Longoni, 2019). The corporation is examining the critical components of their delivery network and determining if they interact. They're still studying the ordering programme to examine how it interacts with the distribution system and to understand the factory director and development foreman's coordination system. When it isn't as effective as the company would want, it identifies the places where improvements can be made.

The cluster perspective integrates graphs, graphics, and certain other details to make it easy to take the necessary steps of a specific business's function. The process for supplier management must have a successful distribution plan. It improves the consumer experience while reducing product degradation. Amazon's long-term economic security is aided by the wider scope of distribution channel management. Creating a successful framework for selling goods and services aids in ensuring competitive advantages, especially if Amazon's executives consider expense, sales, and operating efficiency economically (Sharma et al., 2020). Amazon should keep track of concerns like manufacturing plants, bridges, factories, and, most of all, consumers, as well as the amount, venue, and interaction between the service providers during the Covid-19 while developing its logistics plan. They established a clear delivery target and then implemented strategies that were in alignment with the main supply chain plan. If the management plan calls for product creativity, superior support, or pricing strategy, Amazon consistently maintains that perhaps the supply chain is involved in delivering the method's important elements. They bring together executives from all areas of their company on a single forum to define an organizational structure that can function with the organisation in the context of a pandemic. Amazon ensures that the data which the enterprise requires is produced to comprehend market demand. The marketing segment will reveal whatever the organization's most significant clients want and how their preferences differ (Silvestre et al., 2018). Consumers who validate the expense of the best experience, which can be highly appreciated using a more streamlined strategy, should be identified by the company's functional departments.

The company gains useful information on distributor procurement and payment arrangements. There are a few other factors to remember, such as how to prevent purchasing excess inventory, minimizing costs associated with orders and supply corrections, and improving payment terms behaviour. Many automated systems are usually used in supplier collaborations, which are closely studied and streamlined by Amazon. On the financial side of things, businesses like Amazon have a lot of room for improvement. Invalid stocks may be due to a variety of factors. Rather than simply reviewing the appropriate order, Amazon looks for the specific step in the cycle where the anomaly occurred in an effort to stop repeating the same error (Polacco & Backes, 2018). The practice of managing the supply chain in spatial locations is outdated. Because of advanced data analytics, Amazon now manages distribution networks from start to finish. The business is certain that the supply-chain structure combines business performance with good analytical capabilities and statistics, multipurpose strategic thinking. It created innovative groups to aid judgment and uncover secret possibilities and challenges in unstructured information (Min, Zacharia & Smith, 2019). Amazon constantly assures that the information security department backs them up with software and apps that make teamwork and strategic decision-making easier. It's critical to calculate order delivery and optimize transaction receipt while enhancing the quality of relationships with clients and purchases. Amazon monitors when the correct commodity is shipped to the correct location in the correct amount as requested by the customer.

Impact of IoT and digital technologies on the future success of Amazon's market reach and business.

Many consumers were afraid to use the Amazon website when it was launched initially because they couldn't see or experience the items they were purchasing. They had to spend huge amounts and go through a lengthy and inconvenient digital payment method. Amazon has dramatically improved for the better as a part of the digital revolution and IoT, which now promises faster cash registers and secure online purchases (Morais & Silvestre, 2018). Amazon's information technology remains at the heart of the company, and it has been used to enable sellers to communicate with their consumers with the help of desktop and mobile applications. The adoption and implementation of digital technologies and systems in Amazon's corporate practices to meet competitive business priorities is known as digital transformation. It is a multidimensional mechanism that is capable of causing a significant cultural and operational change in the company. Digital technological advancements have aided in acknowledging the effectiveness of reach, whether geological or textual. This has made it easier to find brands, adapt customer tastes to products, and check consistency and credibility. The Amazon websites have grown in popularity in the lives of consumers as a result of this association (Esper, 2021). Those very effects will not be possible without the use of modern and advanced digital technologies. Quick, safe, and flexible payment solutions are critical for the Amazon Company’s rapid development. According to studies, shoppers quit 69 percent of their shopping baskets on a firm's website. One of several causes is a time-consuming and complex payment process.

As a result, Amazon websites must have a quick and simple payment process. Payment methods vary by region; for example, debit cards are common in Western Canada, but electronic payments and credit cards are common in other countries. Despite the fact that emerging countries are predominantly cash-based, they are increasingly moving toward digital transformation. Amazon's main mission is to have a greater consumer service, which can be accomplished by customization. This is where information technology comes into play. Amazon websites may use AI to sell items that a buyer is most likely to purchase depending on an insightful review of their browsing background (Hu et al., 2019). It provides insights which could be utilized to improve consumer relationships with the support of text or voicemail messages. Shoppers and the Amazon businesses get connected more than ever before due to social networking sites. Users can browse e-commerce items via photos and have references that guide them to the Amazon website with a tap on platforms such as Instagram, Google, and Facebook. Customers may also use the brand profiles of different brands to read product recommendations and assess the product's benefits and disadvantages, allowing them to make a more educated decision. Digital devices such as tablets and laptops are now an essential component of a company's day-to-day activities as their use has grown. According to research, nearly half of the smartphone owners have them under close reach at all times. As a result, Amazon's success will be supported by optimizing these smart devices (Gao et al., 2018). Given the popularity of fast broadband systems, the online platform has experienced tremendous growth, and the global mobile e-commerce market is thriving.

Customers have the freedom to buy wherever and wherever they choose. Amazon sites now have the potential to have a hassle-free market reach and revenue owing to digital transformation. Amazon information systems and speedy product distribution are critical factors in its business success. As a result, transforming the overall market distribution channel under high demand and digitizing data analytics are critical. Looker and Google analytics are examples of data processing tools that offer a digital interface for efficiently managing all manufacturing details (Polacco & Backes, 2018). This is critical since a comprehensive analysis of consumer data allows for more educated management decisions and contributes to the organization's growth. Instinctive delivery is among the most fascinating aspects that new technology has shaped Amazon around the world. This is a one-of-a-kind strategy in which an e-commerce company anticipates a user's future wishlist derived from past purchases and has the goods shipped to the closest supply chain collaborator until the order is placed. As a result, anticipatory delivery saves both shoppers and Amazon websites a great deal of effort and time. Scenario planning often aids the business in inventory control, ensuring that there is still sufficient supply to meet consumers' needs. Promotional activities that were screened out by advanced spam scanners or actually missed are gone for good. Amazon has introduced the ability to capture the interest of consumers straight on their main screen. Buyers are notified about forthcoming sales and promotions through push notifications from Amazon (Garrido-Hidalgo et al., 2019). These push alerts appear on consumers' portable apps or on the firm's site, which are an excellent way to keep customers' attention.

Amazon has been able to compete internationally as never before, attributable to technological and networking advancements. Communication used to take hours, if not weeks; today, all company activities can be completed in minutes. As the new technologies and IoT are becoming involved day by day, Amazon saves a lot of money on running expenses. The organization saves money by not having to maintain everything manually, and it saves time by providing quick results. Moreover, the chances of numerical mistakes are reduced with accurate and advanced technologies. Since the company saves lots of time, money and effort, it can work more on the quality of services. The company can strategize ways to attract more customers and then convert them into loyal clients (Ruel et al., 2021). These customers can help Amazon to promote itself to other people, which will ultimately help the company to generate more revenue. Hence, digital technology is essential for the development of the company and it also helps in improving the competitiveness of the company. The management of the business operations will not need detailed scrutiny that will help the employees to put their efforts in other work departments. Furthermore, the introduction of modern technologies will enhance the creativity of the workforce. Consequently, the company will experience improved sales and profitability. The youth nowadays are well aware of social media because of the evolving technologies. This makes it easier for Amazon to gain the attention of potential buyers (Sodhi & Tang, 2020). The company can classify the products properly on their website for the easy use of visitors by adding advanced features (Gao et al., 2020).

Research Methodology

The report is done based on the secondary research methodology. In this paper the data collected with the help of qualitative data technique and analysis information in theoretical format. Also, secondary data methods help in providing adequate information related to the subject. In this method, different sources are used like Google scholar, articles, journals, and books. All the collected data are analyzed by using the inductive approach and ensure to provide the relevant information in the paper (Abdirad & Krishnan, 2020). The major issue of the subject is to identify problems faced by amazon in supply chain management during a covid-19 pandemic. Due to this, the complete report is focusing on this particular topic and collecting the data. Also, the keywords are used while researching the article on the given topic. The keywords used in the paper are supply chain management, covid-19 pandemic, Amazon supply chain, and so on. This helps in providing the correct data on the topic and maintaining the flow of the information in the paper. Lastly, it can be said that secondary data methods help in providing the data in the form of the storyline which help in increasing the knowledge of readers regarding the subject.

Recommendation

Offering consumers the option of picking up their orders from a predetermined custom clearance location or imposing delivery charges are two potential immediate alternatives to generate more profit. Implementing shipping fees on goods would aid in the reduction of high freight costs. If the buyer wishes to collect the package, a coupon could be given. Customers will be more likely to use this product if they get a discount, and they will be able to put their money into buying more goods (Wen, Choi & Chung, 2019). These approaches have a positive effect on the business's import duties, which would potentially result in a high number of sales. It also eliminates reliance on numerous party logistics firms. Besides that, by providing a single collection location for shoppers, Amazon lowers its shipping costs by eliminating the need to sell to each individual household. The distribution centre just needs to ship the packages to one spot, lowering the chances of the order being sent to the wrong address. Instead of sending delivery to distribution centre, suppliers or retailers will deliver them straight to the collection site. This would improve the distribution facility's workforce quality and competitiveness. Since implementing distribution costs will only necessitate minor programme improvements and no maintenance, this approach is relatively simple to execute. Establishing a single picking point, on the other hand, would necessitate route improvements and the involvement of another distributor or suppliers (Abdirad & Krishnan, 2020). Alliances with local retailers or the construction of a collection point will be used to create such pick-up stations. The method of satisfying consumers by demonstrating genuine goods is inextricably linked to the range of suppliers. Quality of the product and out-of-stock supplies are also issues. Amazon must implement strict standards for selecting suppliers in order to improve the supply chain operations.

For each commodity, each supplier has a different price. Furthermore, the supply procurement process must be strengthened regarding product consistency along with inventory availability. To create a long-term partnership, the aim ought to be to please the consumer by meeting their requirement for certified goods. Distributors have fake and pretentious goods, so Amazon must use multiple authentication methods based on machinery algorithms. The approach to a better supplier procurement mechanism has a number of advantages, including increased customer loyalty and less returns. Amazon can actively adopt initiatives such as smart features and power tools to accomplish its moderate targets (Ivanov, 2021). At the time of the COVID-19 epidemic, interest in Amazon distribution techniques from its digital platform and food or groceries has nearly doubled as people looked for ways to get merchandise without having to leave their homes. It expanded the market over last shipping, allowing Amazon to begin implementing its standard size strategy sooner. Amazon should set a moderate target of delivering goods to consumers' homes in order to gain long-term sustainability. Amazon must concentrate on getting the goods from the factory to the buyer. Easy and quick delivery methods are the best fit for this reducing operational cost. Customers that do not have Amazon Prime are good candidates for Amazon's conventional distribution programme. The Amazon Prime subscriber has paid for multiple shipping, which should have been delivered as promised. As a result, improving the market model or implementing a new approach is critical for increasing customer loyalty and minimizing the difficulty of last-mile distribution (Zhao, Zuo & Blackhurst, 2019). Amazon could adopt a method of delivering goods from local retailers to customers' homes. Rather than major supermarkets, Amazon must concentrate on local outlets, warehouse shops, and niche stores. The design should be implemented as a stand-alone system or as a niche Amazon Prime program. It could prove to be economically beneficial to Amazon if they divided their memberships as per the shipping date.

Conclusion

From the above study, it can be concluded that excessive freight costs, growing reliance on certain freight forwarders, instability in last-mile distribution, low priority on Amazon digital chain outlets relative to Amazon websites, and lack of supply owing to the Covid-19 disease outbreak are among the concerns found. Furthermore, several prospects have been reported for possible improvements, including booming online retail purchases, Amazon Prime Fly distribution center, and grocery channel expansion to become multitasking shops. Delays in deliveries, increased freight costs, decreased customer loyalty, and lower operating earnings are all significant consequences of these perceived opportunities and challenges. The goal here is to strengthen the distribution network by reducing the effect that reduces Amazon's economic output. To resolve problems and increase opportunities, supply customers with a collection spot, enhance the distributor procurement process, and strengthen last-mile distribution. The introduction of the proposed devices and hybrid cars, in order to boost the climate pillar, increases Amazon's emissions emission forecast. The social cornerstone should be implemented by inspiring workers and promoting their creativity, so that the company's success can be accelerated in the coronavirus scenario. Additionally, to address the quick problem, the financial review and its progress have been described by the construction of collection points in separate areas, namely retail shopping malls.

Amazon is expanding its distribution network in response to the demands of its clients by providing packages on time. Amazon is now working to make the industry more competitive for its consumers and the environment by combating climate change by 2040. At the time of the COVID-19 crisis, Amazon created several new employment opportunities to meet the need for essential products from customers. Amazon is now assisting the Health Organization by offering outstanding technology platforms and scientific resources in order to track down the outbreak, recognize the disease, and effectively contain its spread. Amazon will cut construction and acquisition costs even more by forming a joint alliance with retail outlets or other department stores, which would boost traffic congestion to the supermarkets where another collection spot will be installed. By introducing the short-term approach of customers collecting their orders from the specified address, Amazon would be allowed to conserve a significant amount of revenue. It will also work with governments to implement collection booths at subway stations and bus stops, which would make it easier for people to pick up their belongings and minimize carbon emissions, demonstrating local communities' contribution to the atmosphere.