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BIZ301 Organizational Creativity and Innovation Assignment Sample

Individual/Group - Individual
Length - 1,200 words +/?10%

Learning Outcomes - The Subject Learning Outcomes demonstrated by successful completion of the task below include:

a) Differentiate between the processes of creativity, innovation, and entrepreneurship.
b) Identify organizations that develop and foster the processes, practices, and attributes for creativity and innovation.
c) Explain the implications for organizational strategy, when developing a culture of creativity and/or innovation.
Weighting 35%

Total Marks - 100 marks

Task Instructions for assignment help

Students will review and analyze the chosen organization with theoretical models from the modules and produce a 1200-word report that responds to the following four questions:

1. From the perspective of the organisation’s customers, Identify and discuss the experience innovation that has been created.

2. Discuss and describe the convergence innovation that has been used by the organisation to enable it to provide the products/services it sells?

3. What role has Design Thinking played in the success of the organisation?

4. Do the organisation’s innovators/entrepreneurs demonstrate a covert or overt culture within the organisation? Justify your answer.

Suggested Outline & Content of your Report:

a) Cover Page – subject name, assessment name, student name, ID
b) Executive Summary
c) Table of Contents
d) Introduction
e) Discussion - answer to the 4 questions listed above.
f) Conclusion
g) References – minimum of 5 ACADEMIC REFERENCES

You are encouraged to use tables, charts and images in your report. Please note that the cover page, executive summary, references, appendices, tables, charts, and images do not form part of the word count.



Creative business ideas are the reason that set the companies apart from one another. Innovation and creativity make the companies follow different marketing, promotion, technique, and selling of their products. Creativity is a crucial factor for the business in the current world mainly because innovation is essential to be ahead of the competitors in the current market. In order to explore how innovation is done, Green Collect company has been chosen for the analysis. Green Collect is a company “specialising in finding the best environmental outcome for a wide variety of hard-to-cycle products from offices to homes” (greencollect.org, 2022, para1). The company's main focusremains on innovating resources and recovery of the waste office items. In this assessment, the various methods and the approaches that the company is taking will be accessed. However, the main purpose of the assessment remains in discussing and applying the theoretical concepts from various modules for the subject towards evaluating the success of the chosen organization.


Identifying the experience innovation created by Green Collect
The concept of experience innovation refers to the business differentiation and new growth approach with the help of which Green Collect will be able to look out for the opportunities from all the ideas and evaluation of the category. The experience space is distinct conceptually from the space of product, which is the conventional focus of the innovation (Prahalad, & Ramaswamy, .2003, p4).

Fig 1: The experience space
(Source: Prahalad, & Ramaswamy, 2003)

In this case, the company has successfully created experience innovation by creating an excellent website that can showcase the brand itself. This way, the company can bring the brand online, making it more accessible and helping the customers to discover the businesses. Without the company's online existence, it would be difficult for the customers to shop the products at the convenience of their homes. The site has a separate section called 'Shop' on the home page where all the recycled and re-used products that the company provides are listed categorically. For instance, there are categories for furniture, IT electronics, stationery with detailed price, size, and a picture of the product attached which makes it easier for the customer to shop. The company has also been adopting new support channels like Facebook and Instagram that help the company improve the customer experiences as the customers can access the company's support team efficiently.

Discussing and Describing Convergence Innovation That GreenCollect Uses

In the current world, creating value tends to ensure the company's growth and profitability, which comes from innovation. However, the convergence of the industries and the active role of the consumers in a networked society is increasing rapidly (Prahalad, & Ramaswamy, 2003, p2).

There is a need for a new point of view that will ensure that the individual customer will be actively co-construct the consumption experiences by the personalized interaction and co-creating values that are unique for themselves. The present world sees innovation “based on the convergence of seemingly heterogeneous and unrelated things that can help create exponential outcomes based on the economies of convergence and network” (Lee, &Trimi, 2021, p2).

In Green Collect, the company has used digital convergence innovation, which is a process in which the technology tends to exit with other disciplines and creates a dynamic system in which human interaction is important. Green Collect interacts with the local councils, businesses, and government departments and collects all the office wastes being sold to the customers according to their needs.

Role of Design Thinking in Green Collect Success

Human beings have been creating and designing things for a very long. From the age of stone axes to the current product design of the iPhone, this is the process of creating and solving the problem of the need (Clarke, 2020, Para 1).

Fig 2: Methodology of design thinking and the stages
(Source: self-made)

It can be stated that design thinking is a process in which one tries to understand the user, challenging the assumption and redefining the problems while making attempts so that the other strategies could be found out. The design thinking process includes things like discovery of empathy, defining the problem, generating ideas, creating and evaluating (Clarke, 2020, Para 1).

Empathetic discovery: At Green Collect the company has firstly found out the problem through empathetic discovery. The company empathizes with the user and the environment and observes them. The design thinkers tends to put detailed observation and tries to make usage of the things which might not be possible in general and inspire innovation. In this case, Green Collect has observed that office waste tends to be increasing rapidly which is not being easily seen by other people.

Problem Definition: All the alternatives to solve the problem are being considered in this stage. In this period, the problem to which one wants to find the solution becomes clear along with the objectives that need to be achieved. In this case, the main problem is reusing the office waste products so that there is a decrease in the physical space occupied by these waste products.

Generating Idea: In this, the first step remained to establish the dialogue regarding the possible solution that will carefully plan who will participate in the challenges provided. In this phase, ideas are generated to solve the problem and a multidisciplinary group focus is laid on the problem. In the end, the concepts are being expressed with the help of visual tools like photos, designs, etc. The ideas that were generated through this process were as follows:

· Acquiring more machinery

· Reusing the wastes that have been acquired

· Taking advantage of the knowledge workers so that manual recycling can be promoted

Prototype: It is a multidisciplinary group in which the ideas generated proceed with the assembly prototype. In this, the products that the company has acquired are being put on the company website with all the details and the features so that people can purchase them according to their needs at lower prices (Zbinden& Rossetti, 2020, p7).

Identifying If GreenCollect is Covert or Overt Culture

It has been observed that the overt culture is composed of the objective "company line" values and has been characterized as a culture of technoscience. On the other hand, the covert culture characterizes as a reflexive science culture that is being made up of a deeper level of motives or attitudes that is being helped implicitly at the personal level.

“Intelligence scholars have often remarked on the difficulty of accounting for covert action” (Luff, 2017, 29).

In this case, Green Collect is a social enterprise that is more focused on caring for people and the planet. The company's aim is to make a world where no waste exists. The company's focus remains on resources recovery and collecting the products from various officers and homes that can be sent to the landfill, sorting them carefully, and sorting them to find the best environmental outcome (greencollect.org, 2022, para1). The company's main priority remained to reuse, and if it cannot be reused, it will be recycled. Further, Green Collect has also created a workplace that has full flexibility and support the employees. This way it can be stated that the leader at Green Collect is following the overt culture.


From the above discussion, it has been observed that the company has been finding the best outcome for the products that are not easy to recycle. The company has successfully created experience innovation by creating an excellent website that can showcase the brand itself. The company has an official website through which it can reach a wide area of customers.
Also, the company convergence innovation is being used by the company as it interacts with the local councils, businesses, and government departments and collects all the office wastes sold to the customers according to their needs. Further, the company also uses the design thinking process to decide whether to reuse a product or recycle it. The company follows the overt culture in which the company is focused on caring for people and the planet both.


Clarke, R. (2020). Design Thinking. ALA Neal-Schuman. Web-s-ebscohost-com.torrens.idm.oclc.org. Retrieved 9 March 2022, from https://web-s-ebscohost-com.torrens.idm.oclc.org/ehost/ebookviewer/ebook/bmxlYmtfXzI0MzM1MDZfX0FO0?sid=21a51169-427a-4743-a260-a7ceba900eb9@redis&vid=0&format=EK&rid=1.

Lee, S. M., &Trimi, S. (2021). Convergence innovation in the digital age and in the COVID-19 pandemic crisis. Journal of Business Research, 123, 14-22.https://www.sciencedirect.com/science/article/pii/S0148296320306226

Luff, J. (2017). Covert and Overt Operations: Interwar Political Policing in the United States and the United KingdomCovert and Overt Operations. The American Historical Review, 122(3), 727-757. https://academic.oup.com/ahr/article/122/3/727/3862792?login=true

Office Recycling | Retail Stores | Green Collect – Reuse – Upcycle – Recycle – Ewaste Recycling. Office Recycling | Retail Stores | Green Collect. (2022). Retrieved 9 March 2022, from https://www.greencollect.org/.

Zbinden, M., & Rossetti, G. (2020). Design Thinking methodology. A Case Study: Recycling of PET Bottles. Ajer.org. Retrieved 9 March 2022, from https://www.ajer.org/papers/Vol-9-issue-5/R0905175184.pdf.

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