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BRH606 Business Research for Hoteliers Assignment Report

For this assessment, students are required to revise the research context, literature review and methodology sections of their research proposal, taking into account the feedback received in Assessment 1 and 3. To do this, students will be required to address the following:

- Research context: Describe the research problem with evidence from industry report(s), Identify the aims/objectives of the proposed research, and stage 1-3 research questions and/or hypotheses with appropriate scope

- Literature review summary: Present a conceptual map OR present a summary of the overall literature reviewed with an explanation of key concepts relevant to the proposed research AND identify the gap in literature AND how your proposed study will contribute to this gap.

- Method: Define, justify and apply research design choices. Definitions and justifications should be supported by academic references. This section will include:

The research approach to be applied: Specify whether the proposed study will be designed as an exploratory, explanatory, descriptive or causal research.

Details of methodology to be applied: For example: qualitative, quantitative or mixed-methods. Include a justification as to why this method would be appropriate and aligned with the overall research approach.

The population of the study, including a discussion on the overall population size.

The proposed sampling method including where (the sampling frame) and how (sampling technique) the sample will be obtained, estimates of sample size, etc.

The proposed data collection method(s) – For example: focus groups, interviews, surveys, experiments and/or observation


 Research context

COVID-19 has impacted every region throughout the world, and the hotel business is amongst the hardest hit. Study advocates that healing to pre-COVID-19 might take till 2023—or more. The hospitality business is considered as the most impacted by the outcomes of the pandemic. The undetermined perseverance of the plague increases anxiety about the ability to get over these dramatic situations (Davahli et al., 2020). Incidentally, the cause for this proposal is to explain the COVID-19 risk care of the hospitality sector. The impact is massive and not so far conventional on both income and supply chains. Based on a story printed by the American Hotel and Lodging Association, the predictable US lodges defeats are almost eighty three billion dollars in room profits in 2020, evaluated with 2019, whilst work losses in 2020 are predicted to be almost sixty three thousand. Additionally, approximately half of hotel marketplaces, on behalf of seventy-two per cent of hotel accommodation in the US, are yet in a slump or depression (Giousmpasoglou et al., 2021). Choices being taken to close hotels, eateries, theme parks, cinemas, not to cite the complete disrupting outcome of the travel system, all have a major impact on global tourism.

This study for assignment help has the aim to examine the effect of the coronavirus on the hospitality sector in numerous aspects like social, economic, service, efficiency and so on.

• “What are the concerns and disputes met by the hospitality sector because of Covid-19?”
• “What are the chief aspects in organizations impacted with the plague in the hospitality industry?”
• “What are the chief approaches that can be organized by the business to lessen the impact of covid-19 competently?”

The scope of the research is to shed light on the concerns experienced by the hospitality sector due tpo the pandemic.

Literature Review Summary

The negative effect of the COVID-19 catastrophe is mostly impacting service-oriented segments like the hospitality business. It is directly and indirectly accountable for local growth, several types of work, businesses and sub-sections, increasing several economic actions. Throughout the COVID-19 disaster, governments have undertaken diverse actions in the wellbeing, community and financial areas (Jones & Comfort, 2020). These interferences were intended to enclose the virus's multiplication to reduce the unfavourable effects of the pandemic on the fitness and financial areas. A concise evaluation of such invasion discloses that governments forced diverse actions, like abandoning public meetings, shutting down offices and schools. Also, social distancing, offering financial support, generating contact tracking, and presenting COVID-19 testing plans were done (Antón & Almeida, 2020).

COVID-19’s Effect on The Hospitality Business

The plague had an unparalleled pessimistic effect on the hospitality business. The broad condition of the travel and tourism business is moreover under immense danger. Based on the financial effect account by the World Travel and Tourism Council, before the plague, the journey and tourism divisions, both straight and circuitously, comprised one in four of all novel work produced around the globe, ten per cent of all work, and ten per cent of worldwide GDP. In 2020, sixty-two million occupations were lost, symbolizing a fall of eighteen per cent (Ntounis et al., 2021). Insight regarding the brutality of the risk and the vulnerability to it can cause “travel fear,” which causes suspicious behaviours regarding travel preferences. Also, “travel fright” can remind diverse approaches that boost people’s emotional pliability and acceptance of careful travel actions (Fu, 2020). Significantly, the pandemic has not just impacted the hospitality business operations but moreover formed collateral damage which may implicitly harm it. The text proposes many potential added features behind the unfortunate action of the hospitality business that may hinder its potential renewal (Huang et al., 2020).

Impacts of Government Interference Throughout COVID-19

The consequence of government interference is restricted in degree and range. The closing of offices and schools lessened liquidity stages in rising marketplaces, whilst COVID-19 data operations encouraged trading action (Knight et al., 2020). It is observed that the rising figure of lockdown times, financial rule results and global journey limitations brutally impacted the stage of general financial action and the concluding, opening, lowly and maximum stock prices of the chief stock marketplace directory (Alonso et al., 2020). Policies lessening interpersonal links like shutting schools and community transport considerably lessened the increase of sickness, though they were not money-making (Baum, 2020).

Literature Gap

The area of the research is vast, and therefore the literature review might have missed out on some areas because of the time constraint and limited research done. There was also not enough research done on the particular hospitality sector present in the libraries searched, which narrowed the literature. There were issues with budget for which only secondary data was collected and primary data collection was avoided. This also limited the literature gathered.


Research approach

Research design has a chain of procedures or actions that can be employed for data collection and analysis. Explanatory research design aids in knowing diverse motives, sources, and general effects. It moreover assists in uniting diverse thoughts and its centre over the reason of an event.
For this research, the researcher has used an explanatory design. The explanatory design offers thorough data on pandemic and its result on the hospitality sector.

Research method

To fulfil the study objectives, the qualitative research method has been taken under deliberation. The chief cause for utilizing a qualitative method is, it can be utilized for a small sample size (Kothari, 2004). Here, the researcher utilizes this method as it offers an overall study and report of the effect of the pandemic on hospitality sector and does not limit the extent and nature of this study. The researcher has utilized secondary data with the help of online articles, journals, books.

Data collection method

For conducting this research, information will be gathered from the research and certified papers that were available on the covid-19 effect on the hospitality business. Therefore, different recognized libraries like science direct, semantics scholar, IEEE, Mdpi, and Springer etc., will be utilized (Kothari, 2004). To assemble only appropriate proof, keywords like “Hospitality business”, “employment market in covid-19”, “effect of covid on hospitality" will be used. This kind of data collection plan can be considered to be suitable because it helps in increasing the visibility of the supportive evidence.

Reference list

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